Straits Institute for Applied AI
Industrial Research Unit · Straits Institute for Applied AI
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Applied AI in Mexico

Mexico's AI is judicial and clinical before it is commercial — a state court drafting judgments on a server it built itself, a new cancer hospital reading mammograms with AI.

AI readiness
0.53
Rank 59 of 171 — IMF AI Preparedness Index
On the record
54
entries across 14 industries
Income group
Upper middle income
World Bank classification

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Services 58.9% · Industry 30.6% · Agriculture 3.9% of gross value added — World Bank, 2025

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54 entries

Government & Public Sector

19

The Querétaro court drafted two judgments with Sonia, a generative AI server it built and hosts itself, and San Luis Potosí has put AI robot-dogs on public-security patrol.

RegulationGovernment & Public SectorMexico21 Oct 2026

State of Mexico judiciary drafts ethics code barring unsupervised AI rulings

Poder Judicial del Estado de México (Comité de Ética) — Mexico AI regulation advances: the Poder Judicial del Estado de México's Ethics Committee unanimously backed a draft Código de Ética 2026 barring AI or automated systems from deciding cases unsupervised. These court AI rules, tabled with a revised Código de Conducta at the Second Ordinary Session, now face three plenaries as the Ethics Code.

DeploymentGovernment & Public SectorMexico29 Sep 2026

Chiapas launches Balam, a WhatsApp AI guide for tourists

Chiapas Ministry of Tourism — Chiapas has put Balam: Chiapas te GuIA, an AI tourism assistant, on WhatsApp, answering visitors on destinations, food, prices and itineraries 24 hours a day in up to 11 languages. Tourism secretary Segundo Guillén Gordillo unveiled the Mexican state's chatbot for World Tourism Day after roughly six months of training by his ministry and local businesses. Still learning, the virtual guide complements rather than replaces human guides; usage numbers remain unpublished.

Tourist information officermexicodesconocido.com.mx
Evidence of impactGovernment & Public SectorMexico29 Sep 2026

Querétaro's courts issue 173 rulings drafted with AI support

Poder Judicial del Estado de Querétaro — The Poder Judicial del Estado de Querétaro has issued 173 AI-assisted court rulings, 70 in family law and 103 civil, under in-house rules for ethical, secure use. Presiding magistrate Braulio Guerra Urbiola says the judicial AI speeds some procedures by up to 60 per cent, but judges decide. That figure is the court's own; nobody outside has evaluated it.

DeploymentGovernment & Public SectorMexico14 Sep 2026

Mexico State's judiciary will deploy its own AI, starting with labour cases

Poder Judicial del Estado de México (PJEM) — The State of Mexico's judiciary (PJEM) will launch a home-built court AI platform in December, beginning with labour cases, to find statutes, judicial criteria and precedents, Superior Court of Justice president Héctor Macedo García said. Controls and new rules will attach responsibilities and sanctions to misuse of the legal research tool. Macedo García called a ruling resting directly on AI a possible "ethical fraud" that would bring in the Disciplinary Tribunal.

Labour-court judgelacallelibre.com.mx
DeploymentGovernment & Public SectorMexico4 Sep 2026

Mexico State's judiciary uses AI to explain 1,401 rulings in plain language

Poder Judicial del Estado de México — The State of Mexico's judiciary has run 1,401 court rulings through an AI tool producing plain-language rulings for citizens, Governor Delfina Gómez told its first 2025–2026 annual report in Texcoco. It belongs to the court's 'internet of rulings', alongside an electronic court platform the governor says has served over 170,000 users.

Judicial clerknotipress.mx
DeploymentGovernment & Public SectorMexico4 Sep 2026

Mexico's Supreme Court to start using AI to support its justices

Suprema Corte de Justicia de la Nación (SCJN) — The Supreme Court of Justice of the Nation (SCJN) was due to begin AI support for judicial work the following Monday, after the full bench decided to assist justices this way. Justice Loretta Ortiz Ahlf confirmed it in Guadalajara and objected, wanting court AI rules settled first.

DeploymentGovernment & Public SectorMexico31 Aug 2026

Tamaulipas says its citizen assistant AVi-T will answer queries with AI

Gobierno del Estado de Tamaulipas — The Tamaulipas state government will turn AVi-T into an AI citizen assistant answering questions on WhatsApp and a web portal about vehicle-tax payments, birth certificates and the right office for each procedure, from vetted institutional information. Edwin Tuexi Amaro, who heads the new Secretariat of Innovation and Digital Intelligence, says the virtual assistant goes live right after the governor's launch within weeks, making citizen-service staff more efficient without cutting headcount.

Citizen-service officerposta.com.mx
DeploymentGovernment & Public SectorMexico6 Aug 2026

San Luis Potosí puts AI robot-dogs on public-security patrol

Government of the State of San Luis Potosí — San Luis Potosí's government has put four AI robot dogs into public-security service, the first Mexican state to do so. Governor Ricardo Gallardo calls them technological first responders that patrol, scout terrain and temperature, go where officers would be at risk and stream live images to command centres. They debut at the Feria Nacional Potosina; 16 are earmarked for the Civil Guard, and five humanoid robots ordered from China have not yet arrived.

Police officerinfobae.com
DeploymentGovernment & Public SectorMexico29 Apr 2026

Querétaro's court uses its own generative AI to draft two judgments

Tribunal Superior de Justicia de Querétaro — The Tribunal Superior de Justicia de Querétaro used Sonia, its self-built and self-hosted generative AI, to help write two final rulings, in a commercial enforcement case and an uncontested divorce, reportedly a first for generative AI in Mexican courts. Court president Braulio Guerra Urbiola says around 17 million pesos went on a dedicated physical server to keep litigants' data in house, with six months of training on family and commercial law. Specialists supervise every Sonia document and the presiding judge assesses it before issue, keeping legal responsibility with the judge.

RegulationGovernment & Public SectorMexico2026-04

Plan Nacional de Inteligencia Artificial

Agencia de Transformación Digital y Telecomunicaciones — A Mexican federal push aims to make the state a builder, not a buyer, of AI systems, under Mexico AI policy set out by the Agencia de Transformación Digital y Telecomunicaciones (ATDT) in its Plan Nacional de Inteligencia Artificial. Three pillars anchor it: ethics and law, homegrown talent and public software, and sovereign infrastructure for technological sovereignty. Officials envisage a future federal Artificial Intelligence law demanding openness, explainability, fair and proportionate use, human review and shared accountability — echoing broader national AI strategy debates elsewhere.

RegulationGovernment & Public SectorMexico29 Jan 2026

Declaración de ética y buenas prácticas para el uso y desarrollo de la IA

Secretaría de Ciencia, Humanidades, Tecnología e Innovación and Agencia de Transformación Digital y Telecomunicaciones — SECIHTI (Secretaría de Ciencia, Humanidades, Tecnología e Innovación) and the ATDT (Agencia de Transformación Digital y Telecomunicaciones) have issued a voluntary code on AI ethics in Mexico, grounded in the ten Principles of Chapultepec. Its formal name, Declaration of Ethics and Good Practices for the Use and Development of Artificial Intelligence, describes non-binding standards for designing, deploying and assessing AI systems across public institutions, private firms and civil society actors. The stated focus spans rights protection, inclusion, accountability and benefit to society, an AI governance approach that carries no legal force.

DeploymentGovernment & Public SectorMexico3 Dec 2025

Mexico's tax authority SAT starts AI predictive audit pilot programme

Servicio de Administración Tributaria — Fiscal risks now surface for Mexican taxpayers before they even file, under a new predictive audit pilot from Servicio de Administración Tributaria (SAT), the country's tax authority. Branded 'Auditorías Predictivas', this AI tax auditing effort draws on machine learning, big data and other artificial intelligence tools across upwards of 15 domestic and cross-border databases, spanning filings, CFDI digital invoices, banking activity, customs paperwork and social security records, to catch inconsistencies early and push warnings straight to taxpayers' Buzón Tributario inbox. Coverage so far centres on heavy CFDI issuers, online platform vendors, firms trading internationally and taxpayers with a risky compliance history — an early instance of AI-driven tax compliance monitoring in practice.

Evidence of adoptionGovernment & Public SectorMexico6 Nov 2025

Mexico opens continent's largest public AI training centre

Government of Mexico — An AI training centre in Mexico has opened with 10 mil Mexican students, launched by the Digital Transformation Agency and billed as the continent's biggest public AI and code school. Formally the Centro Público de Formación en Inteligencia Artificial, linked to 'Mexico: country of innovation', it offers 20 specialisms in AI, data, cloud, Java and cybersecurity, each with joint certification from Amazon, Google, IBM, Meta, Microsoft and Oracle. Organisers project 25 mil graduates a year.

Evidence of adoptionGovernment & Public SectorMexico30 Sep 2025

Guanajuato trains thousands of civil servants in generative AI

Gobierno de Guanajuato — More than 8,000 public servants across Guanajuato completed the opening phase of generative AI training for public servants, run by the state's Innovation Institute alongside Microsoft, spanning 29 state agencies and all 46 municipalities. The focus was practical: applying AI-based decision-making tools for civil servants to daily work, from analysing data to improving how institutions handle routine processes.

DeploymentGovernment & Public SectorMexico29 Sep 2025

Gustavo A. Madero opens AI surveillance centre with cameras

Alcaldía Gustavo A. Madero — AI video surveillance is live in Gustavo A. Madero, Mexico City, via a new Intelligence Centre tracking camera feeds with facial recognition and vehicle- and person-counting tools. Officials cite 'violet totems' with AI cameras and a panic button giving police response within three minutes, part of broader AI-based public safety monitoring.

Police officerpublimetro.com.mx
DeploymentGovernment & Public SectorMexico22 Aug 2025

Mexican federal court uses AI to calculate a bond and publishes AI-use rules

Second Collegiate Tribunal in Civil Matters of the Second Circuit — A milestone for Mexican federal courts: the Second Collegiate Tribunal in Civil Matters of the Second Circuit, sitting in Toluca, used AI calculation courts have not applied before to settle a procedural bond in an amparo proceeding, the first time a national federal bench has done so in an actual ruling. Magistrate Juan Jaime González Varas, deciding recurso de queja 212/2025, drew on government-sourced figures for real-estate worth, inflation and lending rates, reaching a reduced sum backed by clear reasoning rather than the amount initially fixed. Fresh guidance from the tribunal on judicial AI use now rests on four pillars: proportionality, protecting personal data, transparency in method, and keeping oversight with humans.

RegulationGovernment & Public SectorMexico20 Aug 2025

Mexico's electoral institute INE approves first AI guidelines

Instituto Nacional Electoral — Mexico's National Electoral Institute (INE) has become the first public body in the country to formally regulate AI use, adopting a new framework for AI governance in Mexican elections plus a 2025-2026 Institutional Work Programme. The framework, formally titled "Lineamientos y principios para el desarrollo estratégico y uso regulado de la Inteligencia Artificial", sets legality, transparency, ethics and institutional efficiency as the principles guiding how the institute builds, deploys and supervises its AI systems. Its leadership described the move as pioneering AI regulation nationwide.

DeploymentGovernment & Public SectorMexico2025-06

Guanajuato prosecutor's office uses AI to update missing persons photos

Fiscalía General del Estado de Guanajuato — AI photo ageing for missing persons underpins Guanajuato State Prosecutor's Office scheme "Rostros que no se olvidan" (Faces That Are Not Forgotten), blending forensic anthropology with age-progression tools claiming 94% accuracy. By June 2026 it had generated 248 renewed portraits, prompting four other Mexican states to request the same AI age-progression algorithms. That 94% figure is the office's own claim, unverified independently.

Forensic anthropologistnmas.com.mx
RegulationGovernment & Public SectorMexico2022-05

Recomendaciones para el tratamiento de datos personales derivado del uso de la inteligencia artificial

Instituto Nacional de Transparencia, Acceso a la Información y Protección de Datos Personales — Mexico AI regulation guidance from the National Institute for Transparency, Access to Information and Personal Data Protection (INAI) covers personal data tied to artificial intelligence use across government bodies and companies. It sorts AI into categories, sets principles for accountable AI governance, and gives controllers a checklist for confirming compliance during AI product development. The move reflects Mexico's wider AI data protection policy.

Healthcare & Life Sciences

5

IMSS-Bienestar's women's cancer hospital in Mexico City interprets mammograms with AI, working to a published timetable from appointment to treatment.

Evidence of adoptionHealthcare & Life SciencesMexico21 Sep 2026

A third of Mexicans use AI for their health, Edelman finds

Edelman Trust Institute — 33% of people surveyed in Mexico turn to AI for health advice or decisions, the Edelman Trust Barometer 2026 Special Report: Trust and Health shows. Among health AI users, 83% want sleep, exercise or diet tips and 77% get test results explained. Confidence in finding health answers fell to 58%, 13 points below 2025; doctors remain most trusted at 83%.

DeploymentHealthcare & Life SciencesMexico2026-06

ISSSTE opens four AI-assisted rooms to read 400,000 mammograms a year

Instituto de Seguridad y Servicios Sociales de los Trabajadores del Estado (ISSSTE) — Mexico's state-employee health institute ISSSTE has opened four AI mammography reading centres, the 'Cuartos Azules', in hospitals in Mexico City, Jalisco, Yucatán and Coahuila. With six stations each, they aim to handle over 400,000 mammograms a year, interpreted remotely by breast-imaging radiologists, officials told the president's briefing.

Breast radiologistinfobae.com
DeploymentHealthcare & Life SciencesMexico9 Mar 2026

IMSS-Bienestar opens a women's cancer hospital with AI mammography

IMSS-Bienestar — IMSS-Bienestar has opened the Hospital Oncológico para la Mujer in Mexico City, with AI mammography reading the images. Director general Alejandro Svarch Pérez set out fixed timings: appointment and linking of records to the AI mammograph on day zero, medical assessment, mammogram, ultrasound and further studies on day one, results by day 14 and treatment from day 30. A robotised pathology laboratory and an AI innovation centre offering assisted image processing complete the site.

Radiologistrazon.com.mx
DeploymentHealthcare & Life SciencesMexico15 Jan 2026

Mexico's respiratory disease institute adds AI to chest X-ray reading

Instituto Nacional de Enfermedades Respiratorias (INER) — Mexico's National Institute of Respiratory Diseases (INER) has brought in AI imaging software to catch lung cancer and conditions such as pneumonia, COPD and tuberculosis earlier, the health ministry says. Its head of oncology says AI chest X-ray reading gives non-radiologist physicians automated support, with CT scans next.

Non-radiologist physiciangob.mx
DeploymentHealthcare & Life SciencesMexico2025-01

Hospital Ángeles deploys AISHA MRI to create 3D digital twins in nine minutes

Hospital Ángeles — Nine minutes: that's how fast AISHA MRI turns a magnetic resonance scan into a full-body 3D digital twin, spotting over 290 anatomical structures with better than 90% accuracy. Rolled out across all 27 Mexico sites run by Hospital Ángeles, this AI medical imaging diagnostics tool has revealed that a third of patients carry a significant finding warranting further review — an early proof point for AI-driven medical imaging at scale.

Radiologistdiario.mx

Education & Training

4

47% of Mexican 15-year-olds use AI chatbots to learn every week, PISA 2025 found.

DeploymentEducation & TrainingMexico29 Sep 2026

Yucatán to roll out Getmee's AI coaching to 21,000 students

Government of the State of Yucatán — The Government of the State of Yucatán will extend Getmee's AI coaching for university students to 21,000 learners at 18 public higher-education institutions, via Mexican partner Ominio. Statewide launch is due in October 2026, following a 2025 pilot with about 1,000 students at four public universities. The Australian coaching tool earns students academic credit.

RegulationEducation & TrainingMexico29 Sep 2026

Mexico City bill would write AI literacy into the education law

Congress of Mexico City — PAN deputy Ricardo Rubio Torres has tabled a bill in the Congress of Mexico City adding Article 4 Bis to the Ley de Educación de la Ciudad de México, a Mexico City AI policy proposal making AI literacy part of the statute. The Comisión de Educación, Ciencia, Tecnología, Innovación e Inteligencia Artificial will now review the AI literacy rule.

Evidence of adoptionEducation & TrainingMexico9 Sep 2026

PISA finds 47% of Mexican students use AI chatbots weekly

OECD (PISA 2025) — The OECD's PISA 2025 results show 47% of Mexican 15-year-olds use AI chatbots for learning at least weekly, against 46% across the OECD. They exceed the OECD average for drafting schoolwork (35% against 29%), summarising texts (34% against 30%) and first research on a new topic (40% against 31%). Pupils avoiding AI for some tasks scored about 20 points higher in science, though the OECD says this does not prove AI weakens results.

DeploymentEducation & TrainingMexico19 Nov 2025

UDLAP uses predictive AI to flag students at risk of dropping out

Universidad de las Américas Puebla (UDLAP) — Universidad de las Américas Puebla uses predictive AI to flag students at risk of dropping out, running on Microsoft Dynamics 365 and covering more than 35 thousand student, alumni and candidate records. It identifies those who miss re-enrolment deadlines and automatically triggers tailored outreach to re-engage them while they are still deciding whether to stay or leave. The tool is part of a wider digital transformation at the Mexican university, applying student attrition prediction before learners finalise that decision.

University administratorpublimetro.com.mx

Finance & Insurance

4

Banco Azteca coordinates more than 8,800 processes with AI agents.

Evidence of adoptionFinance & InsuranceMexico9 Sep 2026

Only 8.4% of Mexico's financial firms use AI, Centro México Digital finds

Centro México Digital (CMD) — Centro México Digital (CMD) puts AI in financial services at 8.4% of Mexico's finance and insurance firms with ten or more staff, just above the 8% all-sector average. Built on INEGI's 2024 Economic Census, 'México Inteligente' shows uptake of AI in finance ranging from 31.1% at commercial banks and 27% at insurers and surety firms to 3.9% at retirement-fund administrators.

DeploymentFinance & InsuranceMexico26 Aug 2026

Banco Azteca orchestrates more than 8,800 processes with AI agents

Banco Azteca — Banco Azteca, among Mexico's biggest financial institutions, has shifted its automation onto UiPath's Maestro platform, using agentic AI in banking to coordinate people, AI agents and systems across entire business processes. More than 300 production automations span customer service, HR, procurement, legal, fraud prevention and compliance, plus over 8,800 automated processes UiPath equates to more than 3,300 full-time employees' work, unverified by any independent evaluation.

Bank operations analystir.uipath.com
DeploymentFinance & InsuranceMexico4 Nov 2025

Banorte launches AI treasury platform for business clients

Grupo Financiero Banorte — Banorte's Tesorería Inteligente: a free AI treasury platform mining millions of transaction records for payment trends, customer profiles and salary benchmarks. SMEs, corporations and government entities get access at no charge, making AI-driven cash management standard, not a paid extra.

Corporate treasurermilenionoticias.com.mx
DeploymentFinance & InsuranceMexico13 Aug 2025

BBVA México replaces phone menus with Blue generative AI assistant

BBVA México — Touch-tone IVR menus are gone at BBVA México, swapped out for Blue, a generative AI assistant fielding customer calls in natural language across 63 million annual calls — an AI customer service in banking overhaul. The bank claims this generative AI virtual assistant for call centres picks up caller intent correctly over 90% of the time immediately, trimming resolution from four minutes down to under sixty seconds, though the numbers remain BBVA's own and independently unaudited.

Customer service representativebbva.com

Media, Telecom & Entertainment

3

TelevisaUnivision dubs its telenovelas into Portuguese and Korean with AI.

DeploymentMedia, Telecom & EntertainmentMexico28 Jul 2026

TelevisaUnivision dubs telenovelas into Portuguese and Korean with AI

TelevisaUnivision — TelevisaUnivision confirms it already uses AI dubbing on part of its catalogue to take productions faster into markets where Spanish is not the main language. It works with ElevenLabs and other specialists whose voice replication translates into Portuguese, Korean and more far quicker than conventional dubbing.

Dubbing actorxataka.com.mx
RegulationMedia, Telecom & EntertainmentMexico14 May 2026

Mexico bans AI cloning of performers' voices and faces without consent

Congreso de la Unión / Diario Oficial de la Federación — Mexico's Federal Copyright Law reform, in the Official Gazette on 14 May 2026 and effective next day, imposes an AI voice cloning ban on performers' voices and faces without consent. Fines reaching 40,000 days' minimum wage shield voice actors, dubbing artists and announcers from unauthorised clones.

DeploymentMedia, Telecom & EntertainmentMexico2025-05

AT&T México launches Wim digital operator with AI chat and internal GenAI tool

AT&T México — Wim gives AT&T México a mobile brand built on AI-powered customer service chat with no human agents. AT&T Ask, its internal generative AI tool, serves finance and strategy staff. Both back AT&T's 'digital telco' push on AWS cloud infrastructure via conversational AI customer service.

Customer service agentdplnews.com

Retail & Consumer

3
DeploymentRetail & ConsumerMexico24 Sep 2026

Walmart de México adds Sparky, an AI shopping assistant, to its app

Walmart de México — Walmart de México has put Sparky, a free AI shopping assistant, inside its official app for supermarket orders. Shoppers type a need in plain words, say groceries for an in-laws' visit, and this virtual grocery helper proposes a basket they can drop into the cart with one tap.

Retail customer-service associatexataka.com.mx
DeploymentRetail & ConsumerMexico27 Nov 2025

Coppel uses Google Vertex AI to optimise 123,000 product listings

Coppel — Coppel rewrites 123,000 product listings with FeedGen, a Google Vertex AI e-commerce tool, cutting an eight-day task to under five hours. The Mexican retailer's holiday-season revenue rose 27% and clicks 48%, gains attributed to automated catalogue optimisation. Figures are Coppel's own, unaudited.

E-commerce marketing professionalmarketing4ecommerce.mx
DeploymentRetail & ConsumerMexico12 Jun 2025

Soriana turns Julio Regalado into an AI-powered brand influencer

Organización Soriana — Soriana, Mexico's supermarket chain, rebuilt 40-year-old mascot Julio Regalado with generative AI, the country's first retailer running an AI-powered brand influencer. It replies to TikTok shoppers instantly with personalised messages, an AI-generated promotional character, not a scripted ad.

Marketing professionalmerca20.com

Transport & Logistics

3
DeploymentTransport & LogisticsMexico22 Dec 2025

Grupo CISA gives Metrobús supervisors three AI chatbots for operations

Grupo CISA — Grupo CISA now equips Metrobús supervisors with AI chatbots for transport supervisors, offering instant guidance on operating rules, insurer liability standards and internal transport protocols whenever incidents arise. Built by a recent IPN artificial intelligence engineering graduate, the software speeds sanction checks and incident fixes for staff running Mexico City's bus rapid transit operations. A fourth tool under construction will scan photographs to detect vehicle damage.

Metrobús supervisorgrupocisa.com.mx
DeploymentTransport & LogisticsMexico2025-11

Grupo Senda optimises transport routes with AI, reaches 98% punctuality

Grupo Senda — Grupo Senda's Senda Citi division now runs AI-driven route optimisation for personnel transport in Mexico, hitting 98% punctuality. Dynamic routing, driver virtual assistants, smart safety cameras and internal AI agents lift efficiency by 5% and sharpen route planning by 8%. This AI in transport logistics backs 7,000 daily trips across 3,000 buses in four Mexican states.

Logistics route plannerelfinanciero.com.mx
DeploymentTransport & LogisticsMexico2025-09

Onest SmartLogistics updates operations with AI, drones and data analytics

Onest SmartLogistics — Onest SmartLogistics slashed losses 30% and shrank inventory checks from 10 to 3 days by weaving drones and analytics into AI in logistics operations. Oracle databases and OpenAI power the shift, with a generative assistant, OnestIA, in the works for staff on ChatGPT. The move fits broader supply chain automation goals.

Warehouse operatordplnews.com

Business Operations

2
Evidence of adoptionBusiness OperationsMexico21 Sep 2026

AI use reaches 21.4% of Mexico's working-age population, Microsoft finds

Microsoft AI Economy Institute (Global AI Diffusion Report Q2 2026) — AI adoption in Mexico reached 21.4% of 15-to-64-year-olds by June 2026, 1.3 points above 20.1% in Q1, against 18.8% worldwide. Microsoft's Global AI Diffusion study derives that generative AI use estimate from pooled, anonymised telemetry, corrected for operating-system and device mix, connectivity and headcount.

Evidence of adoptionBusiness OperationsMexico10 Sep 2026

Banxico finds 48.5% of Mexican firms with more than 100 workers use AI

Banco de México (Banxico) — Banco de México (Banxico) puts business AI adoption at 48.5% among Mexico's companies with over 100 employees in June 2026, against 24.3% in September 2025. The Monthly Survey of Regional Economic Activity (EMAER) shows 51.2% in the centre, 46.2% in the south and 45.8% in the north. Firms expecting corporate AI use within three years total 64.8%; 67.5% saw no significant employment change over the past three.

Communications

2
DeploymentCommunicationsMexico2025-07

Burson México launches Decipher AI tool to predict message credibility

Burson México — Decipher, a new tool from Burson México, ranks as the region's first cognitive AI system for message credibility prediction. It scans structured and unstructured data to spot reputational threats and gauge how far a message might spread before release, pushing communicators from firefighting into predictive communications strategy.

Communications strategistmerca20.com
DeploymentCommunicationsMexico2025-05

dentsu México deploys Playground AI platform across its agencies

dentsu México — Playground, an AI advertising platform first built by Merkle LATAM in Colombia, has moved from pilot to daily use across dentsu México's agency network in Mexico. Staff there now rely on it to automate reporting and speed up campaign optimisation, drawing on eye tracking to assess creative work, modules for search optimisation, and a bespoke chatbot trained on 60,000 real consumer conversations. That scale of training data grounds the chatbot's responses in actual buyer language rather than scripted assumptions.

Marketing strategistemprefinanzas.com.mx

Manufacturing, Energy & Resources

2
DeploymentManufacturing, Energy & ResourcesMexico2025-07

Nemak embeds machine learning and computer vision across 35 manufacturing plants

Nemak — Nemak, Mexico's car parts maker, rolls out machine learning manufacturing tech via NORIS at 35 sites globally, spanning its García, Nuevo León plant. Sensors log 500-plus metrics per unit, letting onboard AI trace faults' origins and forecast trouble before breakdown, a predictive maintenance approach catching snags early.

Manufacturing engineerelfinanciero.com.mx
DeploymentManufacturing, Energy & ResourcesMexico2025-06

KIA México deploys Boston Dynamics Spot robot for factory inspections

KIA México — AI factory inspection robot Spot, built by Boston Dynamics, patrols KIA México's Pesquería plant in Nuevo León unsupervised, starting each day at 6am with nobody present. Heat and compressed-air-leak sensors feed data back while it maps the facility into a digital twin, on a line producing 64 vehicles per hour. Two further Boston Dynamics machines, the Stretch logistics unit and Atlas humanoid, appeared on-site for autonomous robotic inspection manufacturing trials, still under evaluation.

Manufacturing quality inspectorclusterindustrial.com.mx

Marketing & Creative

2
DeploymentMarketing & CreativeMexico1 Sep 2025

Mercado Libre and Samsung create Smart Week ad entirely with AI

Mercado Libre and Samsung — GUT São Paulo applied generative AI in advertising for Samsung and Mercado Libre's Smart Week spot, machine-rendering image, video and music instead of filming. Jungle animals handle Samsung devices in the ad across Mexico, Brazil and Chile, the pair's third straight AI-made campaign.

Marketing professionalnews.samsung.com
DeploymentMarketing & CreativeMexico10 Jul 2025

Despegar creates De Vacas campaign entirely with AI

Despegar — Despegar's AI marketing campaign "De Vacas" delivers six films built 100% with generative tools for image, video and music, made with independent shop Super. The set airs on Meta and YouTube in Mexico to drive hotel bookings, an early case of AI-generated advertising.

Marketing professionalmerca20.com

Agriculture & Food

1
DeploymentAgriculture & FoodMexico31 Jul 2025

Bayer México launches Carlota AI irrigation tool across 16 states

Bayer México — Carlota, Bayer México's AI irrigation tool, sends WhatsApp irrigation advice to farmers in 16 Mexican states. This AI-powered irrigation advisory system uses satellite imagery, field sensors, predictive algorithms and big data; its 257-device network cut water use 30% on average, saving 14 million-plus cubic metres to date.

HR & People

1
DeploymentHR & PeopleMexico12 Oct 2026

Suri Services answers staff HR questions with its Eva AI agent

Suri Services — Suri Services uses Eva, an AI agent for HR queries, so employees check company policies and procedures without approaching the human-resources team, CEO Héctor Ocadiz told Publimetro. Automation and AI trimmed operating times by up to 40% and released over 420 work hours monthly, by company figures. Ocadiz wants tools like this HR assistant led by the business, not IT.

Latest on the record
  • RegulationState of Mexico judiciary drafts ethics code barring unsupervised AI rulingsGovernment & Public Sector21 Oct 2026sintesis.yoporlajusticia.gob.mx
  • DeploymentSuri Services answers staff HR questions with its Eva AI agentHR & People12 Oct 2026publimetro.com.mx
  • DeploymentChiapas launches Balam, a WhatsApp AI guide for touristsGovernment & Public Sector29 Sep 2026mexicodesconocido.com.mx
  • DeploymentYucatán to roll out Getmee's AI coaching to 21,000 studentsEducation & Training29 Sep 2026thekoalanews.com
  • RegulationMexico City bill would write AI literacy into the education lawEducation & Training29 Sep 2026congresocdmx.gob.mx
  • Evidence of impactQuerétaro's courts issue 173 rulings drafted with AI supportGovernment & Public Sector29 Sep 2026poderjudicialqro.gob.mx
  • DeploymentWalmart de México adds Sparky, an AI shopping assistant, to its appRetail & Consumer24 Sep 2026xataka.com.mx
  • Evidence of adoptionAI use reaches 21.4% of Mexico's working-age population, Microsoft findsBusiness Operations21 Sep 2026microsoft.com
  • Evidence of adoptionA third of Mexicans use AI for their health, Edelman findsHealthcare & Life Sciences21 Sep 2026idconline.mx
  • DeploymentMexico State's judiciary will deploy its own AI, starting with labour casesGovernment & Public Sector14 Sep 2026lacallelibre.com.mx
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Every country in Latin America & Caribbean
Method and sources

Every entry on this page is a named organisation putting AI to work in a real job, taken from the State of Applied AI record. Each one is traced to the report it came from and dated, and where a figure is the organisation’s own the entry says so rather than presenting it as an independent result. Readiness, ecosystem and policy figures, where shown, are attributed on the card to the body that published them.

The record is maintained continuously by the Industrial Research Unit of the Straits Institute for Applied AI: entries are added as they are found and verified, not on a schedule, and nothing is published without an open source behind it. It currently holds 4731 entries across 249 countries.