Thailand is trying AI in government before it spreads through business: an agentic chatbot linking five agencies, against a World Bank finding that only one in eight Thai firms deploys AI.
More on Thailand lands here as we find it.
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Services 60.2% · Industry 31.1% · Agriculture 8.7% of gross value added — World Bank, 2025
OPDC, NSTDA and DGA are piloting an agentic chatbot that links five government agencies.
Thailand13 Sep 2026Ministry of Digital Economy and Society — TH-AI Passport signed 1.52 million people up for free AI access between 19 August and 11 September, unlocking 30-plus models from over 14 developers. The Ministry of Digital Economy and Society's public AI access scheme opened on 31 August with five million places.
Thailand3 Sep 2026Ministry of Defence / Digital Government Development Agency — The Ministry of Defence, Digital Government Development Agency and AIS offer AI literacy training and cyber-safety to soldiers and officials. Troops learn via Aunjai Cyber: AI Literacy on the DGA site, families and the public through AIS; Army, Navy and Air Force roadshows will extend AI skills for military personnel.
Thailand6 Aug 2026OPDC, NSTDA and DGA — Thailand's Office of the Public Sector Development Commission, with the National Science and Technology Development Agency and the Digital Government Development Agency, piloted an agentic AI chatbot for government on Pathumma, a Thai-developed large language model. It links the Rights and Liberties Protection Department, the Food and Drug Administration, the Department of Provincial Administration, the Revenue Department and the Department of Lands, so one citizen query spanning several bodies gets a single sourced answer.
Thailand17 Feb 2026Personal Data Protection Committee (PDPC) — Thailand's PDPC (Personal Data Protection Committee) has released draft AI data protection guidelines, titled Guidelines on Personal Data Protection in AI Development and Use, translating Personal Data Protection Act duties for controllers and processors into AI-specific rules. The 17 February text names stakeholder roles, bars certain model training uses in data processing agreements, requires impact assessments for high-risk AI, and sets security measures across the AI lifecycle. Comments close 25 February 2026.
Thailand1 Oct 2025National Cyber Security Agency (NCSA) — Thailand's National Cyber Security Agency published AI security guidelines Thailand-wide, setting recommendations for shielding AI systems from cyberattacks at every lifecycle stage. Called the AI Security Guidelines, the document leans on ISO/IEC 42001:2023, ISO/IEC 23894:2023 and the NIST AI risk management framework while tackling hazards particular to artificial intelligence, among them poisoned training data, evasion attacks and injected prompts. This gives Thai regulators a reference point for AI cybersecurity risk management rather than relying purely on generic infosec practice.
Thailand8 Jul 2025Digital Government Development Agency (DGA) and Microsoft Thailand — Roughly 2,000 officials from agencies across Thailand completed AI training for government officers, run jointly by Microsoft Thailand and the Digital Government Development Agency (DGA) as 'Tech for Gov 2025: NextGen Gov AI Training Program'. Topics ranged from core machine-learning concepts to ethical rollout practices, building AI skills in government roles, and ending in a hackathon where teams pitched their own AI builds.
Thailand30 Jun 2025Office of the Council of State (OCS) — TH2OECD now checks over 70,000 Thai legal documents against more than 270 OECD legal instruments at once, work Thailand's Office of the Council of State (OCS) formerly finished across several years without machine help. Running on Microsoft Azure OpenAI and built alongside Thai partner STelligence, this AI-powered legal comparison system converts text between Thai and English on its own and spots inconsistencies via natural language processing. Behind the rollout lies Bangkok's ambition to enter the OECD, aligning home-grown statutes with worldwide benchmarks through automated AI legal document comparison.
Thailand13 Jun 2025Office of the Public Sector Development Commission (OPDC) — Typhoon, SCBX Group's Thai large language model, underpins an AI chatbot for public service trialled with Thailand's OPDC. Round-the-clock, 24/7 support answers Public Sector Excellence Awards questions, an early instance of AI chatbot in government services. Broader rollout follows.
Thailand9 Jun 2025Ministry of Digital Economy and Society (MDES) / Electronic Transactions Development Agency (ETDA) — Under Thailand AI regulation plans, ETDA and MDES have floated Draft Principles of the Law on Artificial Intelligence, opened for public consultation with a 2 May 2025 session and a comment window ending a month later. Systems get sorted by risk tier, separating prohibited uses from high-risk categories, while providers must build risk processes matching ISO/IEC 42001, name local representatives, and disclose serious incidents. An AI Act Thailand hearing stage still lies ahead before enactment.
Thailand26 Jul 2022Prime Minister's Cabinet Office / Ministry of Digital Economy and Society — Thailand's cabinet cleared a five-pillar national AI blueprint for 2022 to 2027: regulatory readiness, infrastructure, AI education, AI technology innovation, and sector adoption. This Thailand AI policy, under the Thailand National AI Strategy and Action Plan, targets an ecosystem lifting the economy and quality of life within five years, part of AI regulation in Thailand.
Thailand22 Mar 2022Electronic Transactions Development Agency (ETDA) — The Electronic Transactions Development Agency (ETDA) issued the Digital Thailand AI Ethics Guideline, a non-binding national framework advising regulators, developers, providers and users on keeping AI systems consistent with national strategy objectives, law and human rights. This ethical AI guidance rests on six core principles: reliability; security and privacy; transparency and accountability; competitiveness and sustainable development; equality, diversity, inclusiveness and fairness; and compliance with law, ethics and international standards.
Thailand1 Mar 2022National Science and Technology Development Agency (NSTDA) — Thailand's National Science and Technology Development Agency (NSTDA) runs a Thailand AI policy built on a non-binding standard, the NSTDA AI Ethics Guideline, steering research, development and deployment nationwide. Grant recipients, contractors, and public bodies conducting research must weave governance, privacy, transparency, fairness and safety through every stage of the AI lifecycle. The guideline also brings NSTDA's own research network into step with global AI governance norms.
Thailand12 Sep 2025Bank of Thailand (BOT) — Thai bank and payment-firm boards now bear direct responsibility for AI outcomes under Bank of Thailand rules built on fairness, ethics, accountability and transparency (FEAT). Its AI Risk Management Guidelines demand human oversight, strong data quality, explainable models and cybersecurity protection at every deployment stage, reinforcing wider AI regulation for financial services.
Thailand9 Jul 2025Land and Houses Bank (LH Bank) — LH Bank built LISA, an AI chatbot for banking staff, using Sertis technology hosted on AWS. Workers now get faster answers on internal procedures, plus help with task management, cutting time spent hunting for information across departments through this workplace AI assistant.
Thailand29 Apr 2025Bank of Ayudhya (Krungsri) — Cloud migration sped up over 50% at Krungsri (Bank of Ayudhya) after adopting generative AI agents on AWS. AI fraud detection banking runs via Amazon SageMaker's AI-powered mule account detection; a valuation tool trims property visits from three days to 15 minutes; and machine learning balances cash across 5,000 ATMs nationwide.
Thailand2025-04FWD Life Insurance (Thailand and Cambodia) — FWD Insurance's generative AI voicebot and chatbot cut policy cancellations by 60% and lifted retention by 41% in Thailand. Both apply natural language understanding to read customer intent and emotional tone, with the chatbot giving sharper answers and the voicebot scoring high on satisfaction. This AI chatbot customer service upgrade relies on the insurer's own figures, not independently audited.
The World Bank finds only one in eight Thai firms deploys AI.
Thailand10 Sep 2026Competitiveness Enhancement Fund for Target Industries, Thailand — Thailand's Competitiveness Enhancement Fund for Target Industries cleared 55 projects for AI in manufacturing, automation and digital technology, including 48 business transformation schemes worth 3.54 billion baht in investment against 1.663 billion baht of state backing. Seven workforce projects will train 10,180 workers. Ekniti Nitithanprasert chaired the subcommittee, linking industrial upgrades to digital transformation.
Thailand6 Sep 2026World Bank — The World Bank puts AI adoption in Thailand at about 12% of Thai businesses, launching its Building Thailand's Future Today report at the Bangkok Business Summit. Vice-president for East Asia and Pacific Carlos Felipe Jaramillo noted the one-in-eight rate despite an established electronics manufacturing base and fresh data-centre investment. The report ties the 2037 high-income target to raising it, particularly for small and medium-sized firms.
Thailand3 Sep 2026NECTEC — AI adoption in Thailand has hit 53.7%, a NECTEC poll of 574 Thai bodies shows, though maturity across five dimensions - governance, technology, people, data infrastructure, strategy - averages only 'Aware'. Thailand's national electronics laboratory, releasing AI Readiness 2026, urged faster progress on governance and technology for effective artificial intelligence deployment. A dashboard follows 29 September 2026.
Thailand2025-02Chiang Mai University — Chiang Mai University in Thailand launched Matthew, a generative AI platform for higher education and an AI-powered academic research tool, built on GPT-4o and Amazon Web Services. Chatbots manage courses, generate and analyse images via DALL-E 3, and search literature through Semantic Scholar. A trial with 100+ lecturers and 4,000 students ran from September 2024 ahead of faculty rollout; students join in 2025's first semester.
Thailand11 Feb 2025Khon Kaen University — Khon Kaen University rolled out KKU IntelliSphere, a free multi-AI platform giving Thai staff and students access to nine large language models: OpenAI's GPT-4o, Anthropic's Claude, Google's Gemini, Meta's Llama and others. It is Thailand's first deployment of this scale. Access began January 2025, extending to everyone from 11 February 2025, with over 1,000 already registered — proof of demand for this multi-model AI access.
Thailand9 Jan 2025Chulalongkorn University — Gemini 1.5 Flash and Pro reach the whole Chulalongkorn University community through ChulaGENIE, a generative AI platform for universities hosted on Google Cloud's Vertex AI, with Anthropic's Claude and Meta's Llama models slated to arrive later. Staff gained entry first, in January 2025, then students in March. Chulalongkorn pairs this with Google AI Essentials courses, building AI literacy in higher education campus-wide.
AI chest X-ray reading now reaches 610 public hospitals through the National Health Security Office.
Thailand17 Sep 2026Ministry of Public Health; Ministry of Higher Education, Science, Research and Innovation — Thailand's Ministry of Higher Education, Science, Research and Innovation and Ministry of Public Health will trial three Medical AI Consortium tools for research at Phra Nang Klao Hospital, Nonthaburi, and Prapokklao Hospital, Chanthaburi. Covering AI medical imaging, the tools flag hip fractures on X-rays, aid ultrasound liver cancer screening and catch chest X-ray abnormalities, pending evaluation before broader use. A three-year joint framework on digital health and AI diagnostics frames the trials.
Thailand2026-04National Health Security Office — Thailand's National Health Security Office board made AI chest X-ray reading a health benefit in April 2026, bringing it into real use across 610 public health network hospitals. SiAiR was built at the Faculty of Medicine Siriraj Hospital with Thai firm Perceptra and Hewlett Packard Enterprise. It relieves provincial hospitals short of specialist radiologists so remote patients get results as accurate as the capital's.
Thailand2025-06Ministry of Public Health — A 25-hospital trial of Thailand's new AI drug interaction alert system checked nearly 90,000 medication records, catching 2,384 risky combinations and firing over 3,800 live warnings that pushed doctors to revise care before dispensing. Thailand's Ministry of Public Health now runs the tool in 11 hospitals, targeting every government hospital by September 2025 — a broad national push for AI-driven prescription safety screening.
Thailand17 Nov 2025Civil Court of Thailand — Thailand's Civil Court now requires lawyers and litigants to flag any AI-generated material used in pleadings and other court filings, under a regulation covering AI in legal filings. Disclosed sections must carry prescribed wording plus a certification confirming their accuracy, and failure to comply can be treated as contempt of court. The measure follows guidance the Supreme Court's President issued in September 2025, reflecting an effort to protect reliability and public trust in civil proceedings, and mirrors broader court rules on generative AI disclosure in legal documents taking shape elsewhere.
Thailand22 Oct 2025Supreme Court of Thailand — Barring artificial intelligence from weighing disputed facts or shaping judicial independence, Thailand's Supreme Court President has laid down binding guidance for AI in court case management. Judges keep sole authority to decide cases, and any staff turning to AI use in courts for administrative work must personally check the results are correct. The guidance further bans entering official secrets or personal data into such systems.
Thailand21 Aug 2025Tilleke & Gibbins — Tilleke & Gibbins, spanning Thailand and five neighbouring countries, has adopted Harvey, an enterprise-grade AI platform for the legal industry. This AI in legal services tool speeds drafting, research and file review. Custom agentic workflows for Southeast Asian legal markets follow next, widening legal AI adoption.
Thailand16 Dec 2025Siam Piwat Group — Siam Piwat Group now runs AI in retail across its ONESIAM SuperApp, spanning Siam Paragon and ICONSIAM, on Google Cloud infrastructure. Vertex AI drives semantic search for shoppers, swapping older rule-based lookup for personalised recommendations, while a predictive segmentation tool targets marketing campaigns as part of the retail AI stack. Snap & Collect applies Vision AI to receipts, automating loyalty rewards and e-stamping without staff handling.
Thailand9 Dec 2025TOPS (Central Food Retail Group, Central Retail) — Central Retail's food chain TOPS deployed AI stock checking retail via a fresh chatbot letting buyers confirm shelf availability nearby before a visit. Built on Google Cloud's Conversational Agents platform, it adds 24/7 chatbot support and natural Thai comprehension for steering shoppers inside branches.
Thailand4 Dec 2025Sansiri Public Company Limited — Amazon Web Services underpins Sansiri's ChatX Assistant, Thailand's first large-scale generative AI in real estate, built on Anthropic's Claude via Amazon Bedrock. Buyers and staff get instant answers on financing, zoning and construction across 500-plus projects via this AI-powered home buying assistant. A linked OCR tool reads over 50,000 invoices monthly above 90% accuracy, lifting response speed 30% and satisfaction 25%.
Thailand5 Oct 2026Trade Policy and Strategy Office, Ministry of Commerce — Thailand's Ministry of Commerce is piloting Near Harvest, an AI crop forecasting system launched on 30 September, on rice first. Built by the ministry's Trade Policy and Strategy Office with three other ministries, it blends farm registrations and satellite imagery to predict when, where and how much produce hits markets, flagging sub-districts facing gluts and price slumps. Central and provincial trade officials use these harvest predictions to act locally before prices drop.
Thailand22 Feb 2025National Electronics and Computer Technology Centre (NECTEC) — NECTEC has rolled out HandySense B-Farm, a smart farming platform pairing artificial intelligence with sensors and IoT technology to steer farm management. Live data feeds decisions on watering, fertiliser use and pest control, trimming costs and lifting yield quality. The launch backs a wider drive toward precision agriculture technology nationwide.
Thailand17 Sep 2025Midea — World Economic Forum Lighthouse Factory status now belongs to Midea's Chonburi plant, the first such honour for an appliance maker outside China. The 208,000 sqm Thailand site runs Southeast Asia's first fully 5G-connected line, joining 5G to AI in manufacturing so cameras catch faults as goods pass through, an AI-driven manufacturing intelligence approach. Power use sank 40.2%, water 23.5%.
Thailand6 Aug 2025After You — An AIoT factory energy management deployment at After You's Samut Sakhon plant, built with PTT, cut power spending 15% via hands-off cold-room thermostat regulation. Linked IoT sensors and AI algorithms watch chiller output round-the-clock, driving an APA (Automation Process Analytic) setup for AI-driven cold room control that reacts on its own overnight, unstaffed.
Thailand2025-07Thai PBS — Thai PBS has launched three AI-driven features on its news website, blending synthetic voice, story digests and content recommendation into one push for AI news personalisation. News out Loud reads out articles by mixing machine-generated speech with human anchor tones, while AI in Brief compresses stories into quick summaries. A third tool, Playlist for You, tailors suggestions to individual viewers through VIPA, the broadcaster's OTT streaming platform, delivering personalised recommendation and summarisation. Kuala Lumpur's ABU Con-Fest served as the stage where Thai PBS unveiled the trio, tied to a broader accessibility drive in digital journalism.
Thailand0.54
Japan0.73
South Korea0.73
Singapore0.80
China0.64
India0.49
Australia0.73
Pakistan0.37
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Hong Kong0.70
Malaysia0.63
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Philippines0.50
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Vanuatu—We research and keep track of applied AI globally. Thailand's record gained 1 entry in October. Your next dispatch will open with Thailand, then the most important news about how AI is being used, applied and regulated globally.
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Every entry on this page is a named organisation putting AI to work in a real job, taken from the State of Applied AI record. Each one is traced to the report it came from and dated, and where a figure is the organisation’s own the entry says so rather than presenting it as an independent result. Readiness, ecosystem and policy figures, where shown, are attributed on the card to the body that published them.
The record is maintained continuously by the Industrial Research Unit of the Straits Institute for Applied AI: entries are added as they are found and verified, not on a schedule, and nothing is published without an open source behind it. It currently holds 4731 entries across 249 countries.
