{"name":"Applied AI in Serbia — the record","description":"Every announced initiative, deployment, published result and regulation of applied AI on the record for Serbia, tagged by kind, industry, region and role, sourced and dated. A slice of the State of Applied AI record, maintained continuously by the Industrial Research Unit of the Straits Institute for Applied AI.","source":"https://www.straitsai.institute/state-of-applied-ai/serbia","partOf":"https://www.straitsai.institute/state-of-applied-ai/evidence.json","attribution":"Industrial Research Unit, Straits Institute for Applied AI","updated":"2026-10-29","facet":{"kind":"country","name":"Serbia","slug":"serbia","iso2":"RS","region":"Europe"},"counts":{"entries":20,"deployments":12,"evidenceImpact":0,"evidenceAdoption":3,"regulation":5,"industries":9,"countries":1,"linked":20},"entries":[{"kind":"deployment","industry":"Government & Public Sector","region":"Serbia","role":"Administrative clerk","org":"Office for IT and eGovernment","text":"Serbia's Office for IT and eGovernment will launch an AI assistant for passport appointments by late September 2026, automating identity card and passport bookings on the eGovernment portal. Director Mihailo Jovanovic told RTS users will ask, in natural language, for the nearest police station opening. Testing is underway, with plans to extend this conversational AI for government services to school and kindergarten enrolment.","date":"2026-09-08","source":"https://www.mreast.eu/2026/09/ai-assistant-to-book-id-and-passport-appointments-in-serbia/"},{"kind":"deployment","industry":"Finance & Insurance","region":"Serbia","role":"Central bank economist","org":"National Bank of Serbia","text":"Retailers must now publish daily price lists, feeding National Bank of Serbia (NBS) AI price tracking that produces short-term inflation estimates, says Governor Jorgovanka Tabakovic. The goal: an artificial intelligence model for inflation estimates showing price direction before official statistics arrive. NBS calls it a supplement to the Statistical Office's monthly reports, not a replacement.","date":"2026-08-19","source":"https://srpske.rs/en/news/ekonomija/2026/08/20/nbs-ai-model-daily-price-lists-september"},{"kind":"evidence-adoption","industry":"Finance & Insurance","region":"Serbia","org":"KPMG / Association of Serbian Banks","text":"KPMG and the Association of Serbian Banks scored AI maturity in Serbian banking risk at just 28% across 18 lenders surveyed. Most rely on scattered, ad hoc pilots rather than a coherent roadmap for artificial intelligence in risk functions, held back by weak data readiness. Assessed dimensions: strategy, deployment depth, staff skills, risk controls, data quality, infrastructure.","date":"2026-08-17","source":"https://kpmg.com/rs/en/insights/consulting/2026/08/ai-in-the-risk-function-of-serbian-banks.html"},{"kind":"regulation","industry":"Government & Public Sector","region":"Serbia","org":"Government of Serbia","text":"Serbia's Ministry of Science, Technological Development and Innovation aims to pass the country's first Serbia AI law by December 2026. Modelled on the EU AI Act, the draft sorts systems by risk into prohibited, high-risk, medium-risk and minimal categories, backed by a new AI Agency and a registry for the riskiest tools. The resulting Serbian AI regulation would give the country its own dedicated framework for governing AI use.","date":"2026-08-14","source":"https://rts.rs/vesti/drustvo/6019646/gnjatovic-zakon-o-vestackoj-inteligenciji-do-decembra-cilj-da-se-zastite-gradjani-od-zloupotrebe.html"},{"kind":"regulation","industry":"Government & Public Sector","region":"Serbia","org":"Ministry of Justice of the Republic of Serbia","text":"Serbia's Ministry of Justice has drafted a Law on Personal Data Protection setting first-time AI data protection law rules for handling personal information within artificial intelligence systems, part of the country's broader AI governance regulation push. High-risk systems require an impact assessment plus the Commissioner's opinion before use; minimal-risk tools face no such demand. Synthetic audio and video need clear labelling, with public comment open until 10 September.","date":"2026-07-30","source":"https://iapp.org/news/a/serbia-s-draft-personal-data-protection-law-what-changes-are-on-the-table"},{"kind":"deployment","industry":"Media, Telecom & Entertainment","region":"Serbia","role":"Marketing professional","org":"Telekom Srbija","text":"Telekom Srbija, Serbia's leading telecoms operator, has rolled out SAS Customer Intelligence 360, SAS Intelligent Decisioning and SAS Viya to unify AI in telecom marketing for over 8 million customers. Nine previously separate teams are now merged into one system, enabling live personalisation and AI-driven decisioning across mobile, web and self-service touchpoints.","date":"2026-07-28","source":"https://www.sas.com/en_us/news/press-releases/2026/july/telekom-srbija-modernizes-customer-engagement-and-ai-driven-mark.html"},{"kind":"deployment","industry":"Government & Public Sector","region":"Serbia","role":"Social worker","org":"Ministry of Labour, Employment, Veteran and Social Affairs","text":"Serbia's Ministry of Labour, Employment, Veteran and Social Affairs put its first AI assistant for social protection queries, Radoslav, live on the eGovernment portal on 23 July 2026, running 24/7 without collecting personal data. The tool answers, conversationally, questions on qualifying for child support, family allowances and other welfare payments, plus application steps. Running on domestic infrastructure, including the Kragujevac supercomputer, the AI-powered social welfare chatbot clarifies rules rather than ruling on claims, leaving final decisions to human caseworkers.","date":"2026-07-23","source":"https://serbiantimes.info/en/forget-about-youre-missing-one-document-serbia-launches-its-first-ai-assistant-radoslav-to-help-citizens-access-social-benefits/"},{"kind":"deployment","industry":"Transport & Logistics","region":"Serbia","role":"Rail traffic controller","org":"Serbian Railways Infrastructure","text":"Serbia opened a EUR 127 million Unified Dispatch Center at Belgrade's Makiš yard, applying AI rail dispatching to 540 km of operational track, staffed by 23. Russian Railways subsidiary Institut NIAS co-delivered the hub, whose algorithms supplant manual protocols. Centralised, automated train dispatching is planned for all 3,357 km nationwide.","date":"2026-06-27","source":"https://railwaynews.net/serbia-opens-eur-127m-ai-dispatch-center-for-540-km.html"},{"kind":"evidence-adoption","industry":"Government & Public Sector","region":"Serbia","org":"Office for IT and eGovernment of Serbia","text":"Serbia's Office for Information Technology and Electronic Administration teamed up with Microsoft to deliver AI-assisted public administration training to 1,500 civil servants using Microsoft Copilot. Lessons ranged from quicker document searches, summaries and drafting to handling routine bureaucratic duties, with government use of Microsoft Copilot extending to advanced modules in Word, Excel, PowerPoint and Outlook for select staff. The curriculum closed with building AI agents for workflow automation and instruction on responsible, data-protective AI practices.","date":"2026-06-22","source":"https://vojvodinauzivo.rs/obuku-za-ai-alate-uspesno-zavrsilo-1-500-zaposlenih-u-javnoj-upravi/"},{"kind":"regulation","industry":"Government & Public Sector","region":"Serbia","org":"Ministry of Science, Technological Development and Innovation of Serbia","text":"Serbia AI regulation is taking shape: a working group under the Ministry of Science, Technological Development and Innovation aims to finish the nation's inaugural artificial intelligence statute by December 2026. Systems face sorting into four bands—banned outright, high-risk, needing disclosure, or minimal concern—while officials plan a new AI Agency alongside a registry tracking high-risk tools. The European Union's AI Act supplies the template, tying into Serbia's own AI Development Strategy stretching to 2030.","date":"2026-06-18","source":"https://rts.rs/lat/vesti/drustvo/5975933/zakon-o-vestackoj-inteligenciji-srbija.html"},{"kind":"deployment","industry":"Manufacturing, Energy & Resources","region":"Serbia","role":"Power plant operator","org":"Elektroprivreda Srbije (EPS)","text":"Elektroprivreda Srbije (EPS), Serbia's state utility, runs an AI inflow prediction hydropower system for the Drina-Lim basin, roughly 10% of national electricity. Built with the Institute for Artificial Intelligence and Mihajlo Pupin Institute, it uses weather and river data for machine learning based inflow forecasting, guiding maintenance and generation planning.","date":"2026-06","source":"https://www.pupin.rs/en/2026/06/ai-in-energy-in-focus-at-epcg-net-2026/"},{"kind":"deployment","industry":"Government & Public Sector","region":"Serbia","role":"Police officer","org":"Ministry of Interior of Serbia","text":"Serbia's Ministry of Interior runs NEC's NeoFace Watch and NtechLab's FindFace, ministry sources told BIRN, extending facial recognition surveillance already built on thousands of Huawei cameras with biometric capability. Russia and Iran use the same software. Rights groups warn this biometric identification system lacks legal grounding, since biometric provisions were left out of the draft Law on Police.","date":"2026-06-01","source":"https://balkaninsight.com/2026/06/01/serbia-grows-its-facial-recognition-arsenal-amid-legality-concerns/bi/"},{"kind":"evidence-adoption","industry":"Government & Public Sector","region":"Serbia","org":"Tax Administration of Serbia","text":"Tax inspectors in Serbia spent four days learning AI audit tools for tax administration at a European Union-backed session held 12-15 May 2026 under the IPA 2021 scheme. Markus Drost, the EU specialist running the course, showed how algorithms can surface high-risk audit candidates, though he insisted a person must sign off on every final assessment. Real case studies formed the basis of practical audit simulations, giving officials a chance to test AI-driven risk detection in tax administration hands-on.","date":"2026-05-12","source":"https://eupfmf.euzatebe.rs/en/news/how-digital-tools-are-changing-the-work-of-tax-inspectors"},{"kind":"deployment","industry":"Marketing & Creative","region":"Serbia","role":"Marketing professional","org":"Represent Communications","text":"Represent Communications set up AI Studio, a Belgrade team for AI in corporate communications, digital campaigns and content production. It joins strategy, creative craft and automated pipelines around AI-assisted content creation, performance gains and workflow automation, under human watch, run by Lazar Jovanovic as Head of AI Studio.","date":"2025-12-24","source":"https://www.advertiser-serbia.com/represent-communications-pokrece-ai-studio-novo-odeljenje-koje-spaja-ai-kreativnost-i-merljive-poslovne-rezultate/"},{"kind":"deployment","industry":"Government & Public Sector","region":"Serbia","role":"Judge / Court clerk","org":"Basic Court in Zrenjanin (Osnovni sud u Zrenjaninu)","text":"Instant written transcripts now emerge from Zrenjanin's Basic Court hearings through Jurisdikta, an AI speech-to-text court system offering speech recognition for legal proceedings, confirmed live by the presiding judge. Serbia's judicial officials additionally rolled out Transkripta, turning 800 hours of recorded audio into text inside a single 24-hour span, alongside Legislativa, a chatbot pulling answers solely from domestic statutes, regulations and precedent rather than the broader internet. A gathering on Kopaonik mountain hosted the debut of all three systems.","date":"2025-12-16","source":"https://www.politika.rs/sr/clanak/717922/vestacka-inteligencija-ulazi-u-pravosude-srbije"},{"kind":"deployment","industry":"Education & Training","region":"Serbia","role":"Primary school teacher","org":"Primary School Svetozar Markovic (Kragujevac)","text":"Smartgorithm's Cvrle, an AI chatbot in primary education, made history at Kragujevac's Primary School Svetozar Markovic, Serbia's first trial. Second-graders met this conversational AI in schools during Children's Week for a civics session on friendship, norms and rights via dialogue, building digital literacy.","date":"2025-10-12","source":"https://rtk.co.rs/cvrle-na-casu-gradjanskog-vaspitanja-u-skoli-svetozar-markovic/"},{"kind":"deployment","industry":"Retail & Consumer","region":"Serbia","role":"Retail store associate","org":"Delhaize Serbia (Maxi)","text":"MaxiGPT, an AI digital assistant for store associates, now runs across Delhaize Serbia's Maxi, Mega Maxi, Tempo and Shop&Go outlets, handing shop-floor teams fast answers on stock and product data. Ahold Delhaize revealed the tool's launch within second-quarter 2025 results, framing it as a productivity aid for the country's biggest supermarket chain. The broader push toward an AI store assistant for retail staff reflects efforts to streamline everyday branch operations.","date":"2025-08","source":"https://newsroom.aholddelhaize.com/ahold-delhaizes-q2-key-business-highlights-achieving-e-commerce-profitability-and-more/"},{"kind":"deployment","industry":"HR & People","region":"Serbia","role":"HR recruiter","org":"Infostud","text":"Ten new AI recruitment tools now run on Infostud, Serbia's biggest job platform, built to speed hiring and cut screening workloads. Smart Sort ranks applications by relevance; other features summarise CV documents, draft job descriptions, generate interview questions and fill candidate profiles automatically, aiming for sharper employer-candidate matches through AI-driven hiring rather than guesswork.","date":"2025-07-01","source":"https://www.hrlab.rs/hr-blog/novosti/vestacka-inteligencija-u-zaposljavanju-lakse-do-posla-uz-infostudove-nove-ai-alate"},{"kind":"regulation","industry":"Government & Public Sector","region":"Serbia","org":"Government of the Republic of Serbia","text":"Adopted by Serbia's government, the Strategy for Development of Artificial Intelligence in Serbia 2025-2030 replaces the country's 2020-2025 predecessor and drives Serbian AI policy toward stronger legislation, education funding, innovation, infrastructure and broader public-sector use of AI. Wider AI deployment across government agencies sits alongside efforts to match global technology trends and support the 'Leap into the Future 2027' programme.","date":"2025-01-10","source":"https://www.nitra.gov.rs/en/ministarstvo/vesti/usvojena-strategija-za-razvoj-vestacke-inteligencije-u-republici-srbiji-za-period-od-2025-do-2030-godine"},{"kind":"regulation","industry":"Government & Public Sector","region":"Serbia","org":"Government of the Republic of Serbia","text":"A decision by the Government of the Republic of Serbia, published in the Official Gazzette on 31 July 2024, gave the country its Council for Artificial Intelligence, a step shaping Serbia AI policy. Prof. Dr. Igor Peško leads the group, whose ranks pull together voices from public administration, universities and business to steer and check progress on the nation's AI development strategy. Beyond advising, members are charged with shaping and reviewing the strategy's action plan and pushing forward legislation and rules touching artificial intelligence.","date":"2024-07-31","source":"https://www.ai.gov.rs/vest/en/1056/serbia-accelerates-ai-advancement-council-for-artificial-intelligence-established.php"}]}