{"name":"Applied AI in the Philippines — the record","description":"Every announced initiative, deployment, published result and regulation of applied AI on the record for the Philippines, tagged by kind, industry, region and role, sourced and dated. A slice of the State of Applied AI record, maintained continuously by the Industrial Research Unit of the Straits Institute for Applied AI.","source":"https://www.straitsai.institute/state-of-applied-ai/philippines","partOf":"https://www.straitsai.institute/state-of-applied-ai/evidence.json","attribution":"Industrial Research Unit, Straits Institute for Applied AI","updated":"2026-10-29","facet":{"kind":"country","name":"Philippines","slug":"philippines","iso2":"PH","region":"Asia-Pacific"},"counts":{"entries":29,"deployments":20,"evidenceImpact":1,"evidenceAdoption":3,"regulation":5,"industries":11,"countries":1,"linked":29},"entries":[{"kind":"evidence-adoption","industry":"Government & Public Sector","region":"Philippines","org":"Department of Education (Philippines)","text":"Google Philippines opened teacher AI training on 13 October 2026 through the Google AI Educator Series, run with the Department of Education, the Commission on Higher Education and the Technical Education and Skills Development Authority. Free self-paced courses of 15 to 45 minutes support educator upskilling in lessons, preparation and administrative work.","date":"2026-10-17","source":"https://tribune.net.ph/2026/10/16/google-govt-launch-educator-series"},{"kind":"deployment","industry":"Government & Public Sector","region":"Philippines","role":"Citizen services officer","org":"Department of Information and Communications Technology (DICT)","text":"The Department of Information and Communications Technology switched on eGov AI within the eGovPH app, a helper named Kuya A that brings AI in government services to confirmed account holders at no charge. The government AI helper reads scans, renders Philippine tongues, decodes paperwork and answers travel queries.","date":"2026-09-21","source":"https://www.technobaboy.com/2026/09/21/dict-launches-egov-ai-with-kuya-a/"},{"kind":"deployment","industry":"Business Operations","region":"Philippines","role":"Legal counsel","org":"Cebu Pacific","text":"Cebu Pacific trimmed mean legal contract review from 2.5 hours to roughly 1.2 hours on ChatGPT Enterprise, working alongside Thinking Machines Data Science and OpenAI. Beyond AI contract review, engineering lookups fell from 10 to 15 minutes to beneath 10 seconds and project triage from five days to about one, shedding 80% of hand checking. 86% of polled staff said automated contract checks and peers carry over a third of daily duties.","date":"2026-09-16","source":"https://technode.global/2026/09/16/cebu-pacific-thinking-machines-openai-enterprise-ai-workflows/"},{"kind":"deployment","industry":"Education & Training","region":"Philippines","role":"University lecturer","org":"University of Santo Tomas","text":"Gemini for Education now backs teaching, research and academic support for over 46,000 students across 22 academic units at the University of Santo Tomas, part of the Philippine institution's push on generative AI in higher education. More than 2,000 faculty gained training to use the tools within their own subjects, with 45 e-learning specialists and over 300 Google Certified Educators providing support, an example of AI in university teaching and learning at scale. Uses span nursing students rehearsing emergencies, architecture students visualising designs, and staff drafting rubrics, lesson plans and visual guides.","date":"2026-09-14","source":"https://gadgetsmagazine.com.ph/lifestyle/education/ust-gemini-for-education"},{"kind":"deployment","industry":"HR & People","region":"Philippines","role":"HR officer","org":"Maya","text":"Fintech Maya has put AI in HR operations alongside employee self-service, so staff produce their own certificates of employment and similar documents while managers handle promotions and transfers themselves. AI checks the company's BIR Form 2316 filings for inconsistencies and supports recruitment through market analysis and candidate sourcing. People group head Charee Lanza says technology clears away tasks employees should manage without waiting for HR.","date":"2026-09-07","source":"https://bitpinas.com/fintech/maya-ai-self-service-hr-tech"},{"kind":"deployment","industry":"Government & Public Sector","region":"Philippines","role":"Civil servant","org":"Department of Information and Communications Technology","text":"The Department of Information and Communications Technology says generative AI for public servants starts with over 50,000 staff getting Google Cloud's Gemini Enterprise app under a multi-year partnership, then more than 200,000 government workers within 18 months. It will also build AI agents speaking local languages to help citizens with disaster aid guidelines, health centre appointments and administrative procedures.","date":"2026-06-22","source":"https://techpilipinas.com/dict-google-cloud-ink-multi-year-ai-cybersecurity-deal"},{"kind":"regulation","industry":"Government & Public Sector","region":"Philippines","org":"Department of Information and Communications Technology","text":"The Department of Information and Communications Technology and the Civil Service Commission have issued Joint Memorandum Circular No. 003, Series of 2026, principles-based public-sector AI rules for how Philippine agencies build, deploy and use AI. Agencies must match AI work to privacy, security, accountability, transparency and fairness and create oversight machinery, including an internal IT, legal and operational committee; it takes effect on publication.","date":"2026-06-09","source":"https://www.quisumbingtorres.com/en/alerts/2026/07/framework-for-ethical-and-responsible-ai-use-in-govt-issued"},{"kind":"regulation","industry":"Government & Public Sector","region":"Philippines","org":"Supreme Court of the Philippines","text":"The Supreme Court of the Philippines set out a Governance Framework on the Use of Human-Centered Augmented Intelligence in the Judiciary in a resolution dated 18 February 2026. It lets AI in the judiciary help with court documents, from copy-editing, optical character recognition and summarising to legal research, translation and voice-to-text transcription, but bans any tool that could harm stakeholders, breach rights or weaken the rule of law. AI output can never be the sole basis for adjudication, and human decision-makers keep full responsibility for legal reasoning and judgments.","date":"2026-02-18","source":"https://www.philstar.com/headlines/2026/03/21/2515797/sc-outlines-ai-use-court-operations"},{"kind":"evidence-adoption","industry":"Government & Public Sector","region":"Philippines","org":"PEZA / TESDA","text":"The Philippine Economic Zone Authority has opened the country's first government-led AI training academy in Mandaue City, Cebu, with TESDA and private providers Advanced Institute of Technology and StackTrek. Workers at PEZA-registered firms, over 424 of them in Cebu, study applied AI for business, automation and generative AI tools for free.","date":"2026-01-16","source":"https://www.sunstar.com.ph/cebu/peza-opens-ai-academy-in-cebu"},{"kind":"evidence-adoption","industry":"Government & Public Sector","region":"Philippines","org":"Department of Education, Philippines","text":"President Ferdinand Marcos Jr and Education Secretary Sonny Angara launched Project AGAP.AI, the Department of Education's AI training in schools on responsible AI use for teachers and students, at Quezon City Science High School. DepEd targets up to 1.5 million participants (1.05 million learners, 300,000 teachers and 150,000 parents) through AI Ready ASEAN Philippines training during 2026.","date":"2026-01-09","source":"https://tribune.net.ph/2026/01/09/deped-rolls-out-project-agapai"},{"kind":"deployment","industry":"Finance & Insurance","region":"Philippines","role":"Credit analyst","org":"Rizal Commercial Banking Corporation","text":"Rizal Commercial Banking Corp engineered an AI credit decisioning engine now driving consumer loan approvals bank-wide. Reviewers face lighter workloads, favoured customers get sign-off within a day, and alternative data brings thin-file applicants into reach. This automated loan approval push has slashed processing times bank-wide.","date":"2025-12-06","source":"https://www.philstar.com/business/2025/12/06/2492179/rcbc-automates-loan-approvals"},{"kind":"deployment","industry":"Finance & Insurance","region":"Philippines","role":"Business analyst","org":"Union Bank of the Philippines","text":"UnionBank is the Philippines' first bank, and among ASEAN's earliest, running Amazon Quick Suite for natural language data queries in banking. Over 200 staff in operations, technology, product and customer-facing roles skip IT, pulling insights via plain-language data querying. UnionBank expects 3 to 5 times faster request handling.","date":"2025-12-03","source":"https://press.aboutamazon.com/aws/2025/12/union-bank-of-the-philippines-drives-customer-centric-innovation-with-amazon-web-services"},{"kind":"deployment","industry":"Finance & Insurance","region":"Philippines","role":"Insurance agent","org":"Igloo","text":"Igloo applies AI in insurance across the Philippines, spanning product design, sales and claims. Drop-off fell 24.7% once a recommendation tool steered buyers to suitable plans, 70% of whom accepted it, while a digital claims helper lifted accuracy to 98% and let policyholders file instantly. Agents get round-the-clock quoting and payments via chatbot.","date":"2025-12-02","source":"https://techtravelmonitor.com/2025/12/02/igloo-drives-insurtech-transformation-in-ph-with-ai-native-strategy/"},{"kind":"deployment","industry":"Agriculture & Food","region":"Philippines","role":"Farmer/agricultural worker","org":"Philippine Rice Research Institute (DA-PhilRice)","text":"Palai, DA-PhilRice's AI chatbot for rice farmers, reaches Filipino growers in local dialects around the clock via Facebook Messenger. It anchors the Philippines' first AI ecosystem for agricultural information, ending the Institute's 8 a.m.-to-5 p.m. weekday desk in favour of nonstop automated replies. PhilRice unveiled it Nov 25 at the 37th Ugnay Palay National Rice R4D Conference.","date":"2025-11-25","source":"https://www.philrice.gov.ph/philrice-unveils-first-ai-ecosystem-for-philippine-agriculture/"},{"kind":"deployment","industry":"Finance & Insurance","region":"Philippines","role":"Fraud analyst","org":"Philippine Veterans Bank","text":"PVB deployed an AI fraud detection platform for banking in 45 days flat, from signed contract to live production. Clari5 built the system, EFRM, an AI-powered Enterprise Fraud and Risk Management solution watching PVB's internet and mobile channels in real time. Its GenAI-ready design also helps the Philippine Veterans Bank meet Bangko Sentral ng Pilipinas compliance rules.","date":"2025-11-13","source":"https://www.prnewswire.com/apac/news-releases/philippine-veterans-bank-partners-with-clari5-to-deploy-ai-powered-enterprise-fraud-platform-in-record-45-days-302613392.html"},{"kind":"deployment","industry":"Sales & Commercial","region":"Philippines","role":"Sales representative","org":"Globe Business","text":"A new AI in telecom customer service deployment has cut Globe Business's overall support workload by 34%. The enterprise arm of Globe Telecom built the rollout on Salesforce's Service Cloud, Sales Cloud and Einstein for Service, plus a pilot of Agentforce, sorting incoming emails by intent and directing them straight to the right team. Field staff can now pull up customer records instantly rather than searching manually, and intent-based case classification reaches 80% accuracy on Globe Business's own figures. In the Philippines, this telecom AI customer support model targets sharper personalisation throughout the client relationship.","date":"2025-10-07","source":"https://www.adobomagazine.com/brand-business/globe-business-salesforce-redefine-enterprise-customer-engagement-through-ai/"},{"kind":"deployment","industry":"Media, Telecom & Entertainment","region":"Philippines","role":"Customer service agent","org":"Globe Telecom","text":"Globe Business, the enterprise arm of Globe Telecom, runs AI customer service automation on Salesforce's Service Cloud, Sales Cloud, Einstein for Service and piloted Agentforce, cutting workload 34 percent. Duplicate tickets vanished, trimming volume 28 percent; intent tagging scores 80 percent accuracy. This Philippines telecom's AI-powered customer support shift proves efficiency gains.","date":"2025-10-02","source":"https://www.salesforce.com/ap/news/press-releases/2025/10/02/globe-business-accelerates-ai-powered-customer-experience-transformation-with-salesforce-reduces-workload-by-34-percent/"},{"kind":"regulation","industry":"Government & Public Sector","region":"Philippines","org":"National Privacy Commission (NPC)","text":"Advisory No. 2025-02 binds Philippine controllers handling AI in data privacy to a life-cycle safeguard duty, per the National Privacy Commission's Guidelines on Privacy Engineering in Systems Life Cycle Processes. Coverage runs from early planning through ongoing upkeep. Fines for breaches reach PHP 5 million per instance, tied to broader AI governance and privacy engineering standards.","date":"2025-09-15","source":"https://www.quisumbingtorres.com/en/alerts/2025/09/npc-issues-guidelines-on-privacy-engineering"},{"kind":"deployment","industry":"Media, Telecom & Entertainment","region":"Philippines","role":"Broadcast journalist","org":"Presidential Broadcast Service-Bureau of Broadcast Services (PBS-BBS)","text":"Radyo Pilipinas rolled out AI in broadcast journalism Saturday: virtual hosts Aivan and Aira front its AI Talks show for the Philippine state network. Staff at the Presidential Broadcast Service-Bureau of Broadcast Services (PBS-BBS) vet every line before the AI-generated anchors speak it, said Fernando Amparo Sanga, who pitched the pair as a fix for wider reach against fake news.","date":"2025-09","source":"https://radioinfo.asia/ai/ai-reporters-aivan-aira-debut-on-radyo-pilipinas/"},{"kind":"evidence-impact","industry":"Retail & Consumer","region":"Philippines","org":"Packworks","text":"Filipino sari-sari shops running Philippines-based Packworks' AI-driven retail analytics tool, Store Insighting Project (SIP), saw daily gross merchandise value climb 46% and overall revenue rise 17% inside a fortnight, across a network topping 300 outlets. Despite trading on 20% fewer days, participating vendors still out-earned peers, evidence that AI-guided inventory and demand planning beat simply staying open longer.","date":"2025-09","source":"https://www.marketing-interactive.com/study-ai-lifts-sari-sari-store-sales-by-46-in-two-weeks-across-the-philippines"},{"kind":"deployment","industry":"Retail & Consumer","region":"Philippines","role":"Retail store manager","org":"Lawson","text":"KDDI and Lawson are trialling AI in convenience stores at 221 Lawson outlets in the Philippines, applying AI-driven store management to sales and inventory data for shelf layouts and order volumes. A separate system reads security camera footage for stock levels and checkout congestion. The venture targets efficiency and revenue gains.","date":"2025-09-03","source":"https://www.lawson.co.jp/company/news/detail/1512017_2504.html"},{"kind":"deployment","industry":"Finance & Insurance","region":"Philippines","role":"Customer service representative","org":"Bank of the Philippine Islands","text":"Bank of the Philippine Islands (BPI) gave its 24/7 AI banking chatbot, BEA Chat, a real-time service request tracker, product applications and personalised replies within three seconds. Via BPI's website and Facebook page, the conversational assistant fields banking questions and self-service requests, routing complex cases to live agents.","date":"2025-08-15","source":"https://www.bpi.com.ph/about-bpi/news/bpi-enhances-bea-chat-with-smarter-ai-powered-features-for-customer-support"},{"kind":"deployment","industry":"Healthcare & Life Sciences","region":"Philippines","role":"Radiologist","org":"St. Luke's Medical Center","text":"St Luke's Medical Center now runs Rapid AI, scanning CT and MRI scans for early stroke signs, including subtle warnings before a major episode. The hospital calls its AI stroke detection tool the first and only one in the Philippines, helping clinicians pick treatment faster through this AI-assisted neuroimaging approach.","date":"2025-06-17","source":"https://www.stlukes.com.ph/news-and-events/news-and-press-release/game-changer-in-stroke-treatment-st-lukes-integrates-rapid-ai"},{"kind":"deployment","industry":"Manufacturing, Energy & Resources","region":"Philippines","role":"Power plant operator","org":"AboitizPower","text":"Digital twins, anomaly detection, early warnings and live asset checks now drive AI in coal power generation at AboitizPower's 300-megawatt Therma South Plant in Davao City, converted to a smart coal-fired station under Project Arkanghel. Next: the Therma Visayas Plant in Cebu and a Luzon site.","date":"2025-06","source":"https://bworldonline.com/spotlight/2025/06/20/680462/working-smarter-for-reliable-power/"},{"kind":"deployment","industry":"Government & Public Sector","region":"Philippines","role":"Business registration officer","org":"Department of Trade and Industry (DTI)","text":"AI business registration in the Philippines gained a round-the-clock helper: the Department of Trade and Industry's FAI assistant fields licensing and accreditation queries automatically, sparing applicants queues and office visits. Running since 9 June 2025 inside the DTI's Integrated Registration Information System, it replies instantly, 24/7, as a digital assistant for government services.","date":"2025-06-09","source":"https://insiderph.com/dti-launches-ai-chatbot-to-improve-frontline-services-nationwide"},{"kind":"deployment","industry":"Government & Public Sector","region":"Philippines","role":"Court stenographer","org":"Supreme Court of the Philippines","text":"AI court transcription spreads to every Philippine court by end-2025, as the Supreme Court scales its Scriptix software nationwide after a strong trial. Tested from July 2023 to September 2024 across the Sandiganbayan and 41 selected courts, the tool cut transcription time by 50% and raised accuracy from 70% to 90-95% with ongoing use. Chief Justice Alexander Gesmundo has pledged stenographers won't lose their posts to it.","date":"2025-05-27","source":"https://newsbytes.ph/2025/05/27/sc-cites-successful-pilot-rollout-of-ai-powered-transcription-project/"},{"kind":"regulation","industry":"Government & Public Sector","region":"Philippines","org":"Government of the Philippines","text":"A formal AI policy Philippines framework is now in place: President Ferdinand Marcos Jr. has signed the National AI Strategy for the Philippines (NAIS-PH) into effect. Unveiled at a sectoral meeting in Malacañang, the blueprint rests on five pillars — infrastructure, workforce development, innovation, data governance and policy, and deployment of AI systems — aimed at turning the country into a globally competitive, inclusive innovation hub by 2028. Better governance and industrial growth both feature as stated goals of the roadmap.","date":"2025-05-20","source":"https://newsbytes.ph/2025/05/23/marcos-jr-approves-national-ai-strategy-to-position-ph-as-regional-ai-leader/"},{"kind":"deployment","industry":"Finance & Insurance","region":"Philippines","role":"Underwriter","org":"Sun Life Philippines","text":"Sun Life Philippines now runs AI-powered underwriting in life insurance on ALLFINANZ SPARK, a SaaS platform built by Munich Re Automation Solutions. Predictive models instantly score fresh submissions and paper forms, shrinking turnaround while raising straight-through rates. Policyholders gain quicker, automated underwriting decisions plus smoother onboarding.","date":"2025-01-27","source":"https://www.munichre.com/en/company/media-relations/media-information-and-corporate-news/business-news/2025/business-news-2025-01-27.html"},{"kind":"regulation","industry":"Government & Public Sector","region":"Philippines","org":"National Privacy Commission","text":"Advisory No. 2024-04 from the National Privacy Commission applies the Data Privacy Act of 2012 to AI systems processing personal data, requiring transparency, accountability and fairness from controllers. Automated decisions must carry privacy impact assessments plus a human intervention mechanism. The rules also ban AI washing, barring firms from overstating their AI-driven automated decision-making capabilities.","date":"2024-12-19","source":"https://www.nagashima.com/en/publications/publication20250226-1/"}]}