{"name":"Applied AI in Marketing & Creative — the record","description":"Every announced initiative, deployment, published result and regulation of applied AI on the record for Marketing & Creative, tagged by kind, industry, region and role, sourced and dated. A slice of the State of Applied AI record, maintained continuously by the Industrial Research Unit of the Straits Institute for Applied AI.","source":"https://www.straitsai.institute/state-of-applied-ai/marketing-creative","partOf":"https://www.straitsai.institute/state-of-applied-ai/evidence.json","attribution":"Industrial Research Unit, Straits Institute for Applied AI","updated":"2026-10-29","facet":{"kind":"industry","name":"Marketing & Creative","slug":"marketing-creative"},"counts":{"entries":70,"deployments":62,"evidenceImpact":0,"evidenceAdoption":6,"regulation":2,"industries":1,"countries":42,"linked":70},"entries":[{"kind":"deployment","industry":"Marketing & Creative","region":"Jamaica","role":"Market research analyst","org":"Market Research Services Ltd (MRSL)","text":"Market Research Services Ltd (MRSL) launched the All New All Media Survey in Kingston on 1 October 2026, with DatanXzen software handling AI market research automation: data preparation, analysis and flagging duplicate records, mismatches and gaps. This audience measurement adds social-media influencers and content creators beside radio, TV, newspapers and web use; fieldwork grows to six months from six weeks.","date":"2026-10-04","source":"https://jamaica-gleaner.com/article/business/20261004/market-research-media-survey-expands-ai"},{"kind":"evidence-adoption","industry":"Marketing & Creative","region":"Global","org":"World Federation of Advertisers (WFA)","text":"World Federation of Advertisers research finds generative or agentic AI in marketing at 96% of major brands, up from 45% in 2023, across 54 senior respondents at 46 top brand owners spending $93 billion on ads. 75% require human checks of outputs, 70% list allowed or banned tools, and 55% centrally approve marketing AI tools, versus 18% in 2023.","date":"2026-09-30","source":"https://wfanet.org/knowledge/item/2026/09/30/96-of-major-brands-now-use-ai-in-marketing-wfa-research-finds"},{"kind":"deployment","industry":"Marketing & Creative","region":"Ghana","role":"Marketing professional","org":"Octaplus Health","text":"Octaplus Health has launched an AI customer engagement character, Xaida, designed to make health insurance easier to understand for younger, digitally connected members. Dr Dan Vincent Armooh said the teenage digital persona will feature across the firm's communications and digital content as a virtual interface for engaging members.","date":"2026-09-25","source":"https://ghanaiantimes.com.gh/octaplus-health-unveils-xaida-to-boost-digital-engagement/"},{"kind":"regulation","industry":"Marketing & Creative","region":"United States","org":"Office of the Governor of California","text":"Governor Gavin Newsom has signed Senate Bill 1050, Senator Angelique Ashby's AI advertising disclosure law: any video or audio ad using AI-generated performers to sell something must state that plainly, and non-compliant ads must be pulled. SAG-AFTRA, the bill's sponsor, hosted the signing of these synthetic performer labels at its headquarters.","date":"2026-09-16","source":"https://www.gov.ca.gov/2026/09/16/governor-newsom-signs-new-law-to-protect-workers-require-disclosures-on-ai-generated-advertising/"},{"kind":"evidence-adoption","industry":"Marketing & Creative","region":"United States","org":"Extreme Reach","text":"88% of agency and brand advertising professionals report using or piloting AI in creative production, nearly half daily, Extreme Reach's State of Ad Ops study of 400-plus US and UK professionals finds. Production and post-production dominate, led by visual effects and compositing (45%), then performance analysis and creative testing, and image creation, at 44% each.","date":"2026-09-09","source":"https://www.adweek.com/adweek-wire/88-of-us-advertisers-now-use-ai-in-creative-production/"},{"kind":"regulation","industry":"Marketing & Creative","region":"South Korea","org":"Korea Fair Trade Commission","text":"The Korea Fair Trade Commission's amended notice on substantiating labelling and advertising claims took effect on 3 September 2026, requiring prior substantiation for AI advertising claims and other new-technology claims about products. The extension for filing substantiation material shrinks from 30 days to 15, granted only on narrower grounds such as receivership, a merger, natural disaster or seized records. Firms failing to file can be ordered to pull the advertisement.","date":"2026-09-02","source":"https://www.koit.co.kr/news/articleView.html?idxno=208802"},{"kind":"deployment","industry":"Marketing & Creative","region":"Japan","role":"Marketing professional","org":"Taisho Pharmaceutical","text":"A single day now replaces what once took two months: Taisho Pharmaceutical collapsed its entire consumer-persona workflow after bringing generative AI in pharmaceutical marketing to life through Google's Gemini, working alongside Dentsu. Collaborative strategy sessions driven by this AI-driven brand strategy approach reshaped how the Ri-Up hair growth brand reaches customers. Physical retail sales climbed 6% year-on-year afterwards, and EC revenue jumped 39%.","date":"2026-08-20","source":"https://www.itmedia.co.jp/business/articles/2608/20/news003.html"},{"kind":"deployment","industry":"Marketing & Creative","region":"Bahamas","role":"Fashion model","org":"Bahari","text":"Bahari posted Facebook images for the Coral World collection on 31 May built around AI-generated models, not photographed people. Shoppers pushed back, saying a label built on island culture should have booked real faces. General manager Carole Barnett replied that campaigns have leaned on local talent since 2014, and that AI fashion imagery suited this shoot because Coral World itself has closed.","date":"2026-05-31","source":"https://www.tribune242.com/news/2026/jun/03/bahari-receives-backlash-for-using-ai-in-campaign/"},{"kind":"deployment","industry":"Marketing & Creative","region":"Estonia","role":"Advertising creative","org":"Kontuur Leo Burnett","text":"Every frame of \"Must nimekiri\", the campaign telling shoppers to check the Consumer Protection and Technical Regulatory Authority's register of traders who breached consumer rights, was an AI advertising production — television spot and digital placements alike. Urmas Villmann, the advertising entrepreneur behind it, told \"Reedene intervjuu\" the approach improves quality and cuts cost at once, one agency designer now specialising in prompting. Work once meaning film shoots billed in tens of thousands happens at a desk, though generative ad creation is no shortcut: coaxing a usable result from a prompt eats days, like a photo session.","date":"2026-05-09","source":"https://www.err.ee/1610018503/villmann-tegime-tarbijakaitse-ametile-kampaania-ainult-tehisaru-kasutades"},{"kind":"deployment","industry":"Marketing & Creative","region":"Ethiopia","role":"Content creator","org":"M-PESA Ethiopia","text":"M-PESA Ethiopia and Gebeya Inc. have launched the Dala AI Bundle, letting subscribers pay via M-PESA wallets for AI content creation in Ethiopia. Dala Studio covers app building, AI agent design, gaming, comics and material in Amharic, Oromo and other local languages, described as the first case of an African mobile-money operator folding such generative tools into a mainstream offering.","date":"2026-02-27","source":"https://www.thehabarinetwork.com/m-pesa-ethiopia-and-gebeya-inc-launch-ai-subscription-bundle"},{"kind":"deployment","industry":"Marketing & Creative","region":"United States","role":"Marketer","text":"Google has put its Veo video model into Google Ads' Asset Studio and Demand Gen campaigns, letting advertisers make video ads of up to ten seconds from up to three images without leaving the ad console. Rolled out in March 2026 with Google's Nano Banana image tool, it brings AI-generated video creative into the ad-buying platform.","date":"2026","source":"https://business.google.com/us/accelerate/announcements/veo-google-ads/"},{"kind":"deployment","industry":"Marketing & Creative","region":"United States","role":"Creative / legal","text":"New York's Synthetic Performer Law, in force from 9 June 2026, makes advertisers and agencies conspicuously disclose knowingly using an AI-generated 'synthetic performer', a computer-made figure resembling no real person, in ads. Fines are $1,000 for a first violation and $5,000 after. Among the first US labelling rules for AI ad creative, it matches SAG-AFTRA's 2025 limits on synthetic performers.","date":"2026","source":"https://www.manatt.com/insights/newsletters/client-alert/new-york-synthetic-performer-law-what-advertisers-need-to-know"},{"kind":"deployment","industry":"Marketing & Creative","region":"Global","role":"Marketer","text":"A consumer backlash against AI-generated advertising has set in: Heineken, Polaroid and Cadbury market their work as 'human-made', and Apple added a 'Made by Humans' credit to its series Pluribus. H&M and Guess drew criticism for AI-created brand ambassadors. Authenticity worries now run so deep that major brands advertise not using AI.","date":"2026","source":"https://theconversation.com/a-backlash-against-ai-imagery-in-ads-may-have-begun-as-brands-promote-human-made-269276"},{"kind":"deployment","industry":"Marketing & Creative","region":"United States","role":"Marketer","text":"Meta aims to make advertising fully end-to-end AI-generated by the end of 2026: an advertiser would give only a budget and a product image, and Meta's AI would create the imagery, video and copy, target across Facebook and Instagram, allocate spend and personalise each ad in real time. Chief executive Mark Zuckerberg set out the goal; the full system is not yet deployed.","date":"2026","source":"https://finance.yahoo.com/news/mark-zuckerberg-meta-aims-fully-174128047.html"},{"kind":"deployment","industry":"Marketing & Creative","region":"Serbia","role":"Marketing professional","org":"Represent Communications","text":"Represent Communications set up AI Studio, a Belgrade team for AI in corporate communications, digital campaigns and content production. It joins strategy, creative craft and automated pipelines around AI-assisted content creation, performance gains and workflow automation, under human watch, run by Lazar Jovanovic as Head of AI Studio.","date":"2025-12-24","source":"https://www.advertiser-serbia.com/represent-communications-pokrece-ai-studio-novo-odeljenje-koje-spaja-ai-kreativnost-i-merljive-poslovne-rezultate/"},{"kind":"deployment","industry":"Marketing & Creative","region":"Hong Kong","role":"Media planner","org":"JCDecaux Transport","text":"SmartRetail's computer vision now tracks how riders move past ads in Hong Kong's transit network, part of a completed JCDecaux Transport trial at Tsim Sha Tsui Station. The system logged crowd flow, directional patterns, rider demographics and ad-screen attention, marking what JCDecaux calls Asia's first AI audience measurement effort in metro advertising. Ipsos verified the outcomes independently, underpinning this AI-driven ad analytics test.","date":"2025-12-23","source":"https://marketech-apac.com/jcdecaux-transport-completes-ai-audience-measurement-pilot-for-mtr-advertising-in-hk/"},{"kind":"deployment","industry":"Marketing & Creative","region":"United Kingdom","role":"Marketing manager","org":"Vodafone UK","text":"Vodafone UK saves 20 weekly hours of manual banner work by adopting AI in marketing operations via Writer's enterprise platform. VOIS handles generative AI content production with the same tool, halving turnaround and lifting quality scores, per unaudited company figures.","date":"2025-12-16","source":"https://writer.com/blog/vois-vodafone-marketing-transformation/"},{"kind":"deployment","industry":"Marketing & Creative","region":"United Arab Emirates","role":"Marketing and advertising professional","org":"Majid Al Futtaim / Carrefour UAE","text":"Majid Al Futtaim lifted Sensodyne sales 68% by switching screens at 23 UAE Carrefour branches to AI retail media via Advertima's Audience AI, targeting viewers live. Over a 20-day A/B comparison, conventional loops managed 30%. Behind this AI-driven retail media sit its Precision Media Digital Screen Network, Grassfish digital signage and Adtrac orchestration.","date":"2025-12-11","source":"https://invidis.com/news/2025/12/carrefour-uae-increasing-sales-with-retail-media-ai/"},{"kind":"deployment","industry":"Marketing & Creative","region":"Netherlands","role":"Creative director","org":"KPN","text":"A wintry scene starring mascot cat Louis marks KPN's debut fully AI-built Christmas advert, unveiled 4 December 2025 as an AI video advertising milestone. Google's Veo 3 tool generated each frame, with Dentsu Creative Amsterdam collaborating on the piece. The Dutch telecoms group termed it a controlled trial gauging what generative video tools can achieve for professional output.","date":"2025-12-04","source":"https://www.emerce.nl/wire/kpn-toont-kat-louis-filmische-kerstcommercial"},{"kind":"deployment","industry":"Marketing & Creative","region":"Kazakhstan","role":"Marketing manager","org":"Mechta.kz","text":"Mechta.kz has launched Kazakhstan's first AI brand ambassador, Armanay, a virtual figure built in-house by its own designer. She will front adverts, video reviews and SMM for the electronics chain's digital transformation, part of a wider rise in AI virtual influencers across retail marketing.","date":"2025-11-24","source":"https://tribune.kz/mechta-kz-predstavila-virtualnogo-ambassadora-sozdannogo-nejrosetyu/"},{"kind":"deployment","industry":"Marketing & Creative","region":"Czechia","role":"Marketing creative","org":"Rohlik Group","text":"One employee at Rohlik Group built the company's entire 2025 Christmas advertising campaign using generative AI, cycling through seven separate tools, over 1,500 prompts and roughly 3,000 generated assets across 80 working hours. This AI-generated holiday ad, an AI advertising campaign built without a studio, replaces a job that would normally need a full production crew and months of work.","date":"2025-11-24","source":"https://www.rohlik.group/rohlik-group-launches-groundbreaking-ai-created-christmas-campaign-almost-not-time"},{"kind":"deployment","industry":"Marketing & Creative","region":"South Africa","role":"Marketing professional","org":"Standard Bank","text":"Seventeen genre-specific tracks (17) form the core of Standard Bank's \"Undercover Ad\" campaign, an exercise in generative AI in advertising that folds mobile app promotion into YouTube Music playlists instead of interrupting them. A single script fed the AI system that produced each track, tailored per genre so listeners barely notice the pitch. Digitally fluent, ad-averse audiences are the target, reached through AI-generated audio marketing rather than skippable spots.","date":"2025-11-21","source":"https://financialpromoter.co.uk/standard-bank-launches-non-invasive-ai-ads/"},{"kind":"deployment","industry":"Marketing & Creative","region":"Turkey","role":"Advertising creative","org":"Şok Marketler","text":"A 90% cut in production time and cost came from Şok Marketler's new commercial, built entirely through generative AI tools from Google — Gemini 2.0, Imagen 4, Veo 3 and MusicFX — under a partnership with Google Türkiye in Turkey. Concept design, visual output, editing and the score were each machine-produced for the brand Amigo, marking the country's first AI-generated retail advertisement of its kind. The gain is an approach to AI-generated advertising the company itself reports, not an independently verified figure.","date":"2025-11-15","source":"https://basarihikayeleri.com.tr/sok-marketle-gemini-ile-reklamcilikta-nasil-devrim-yapti"},{"kind":"deployment","industry":"Marketing & Creative","region":"Virgin Islands, British","role":"Tourism marketing professionals","org":"British Virgin Islands Tourist Board & Film Commission (BVITBFC)","text":"British Virgin Islands Tourist Board & Film Commission now runs an AI trip planner on bvitourism.com via Mindtrip, an AI-powered travel platform. Type a question about restaurants, hotels, activities or ferries and get a tailored itinerary with maps and photos. Clive McCoy, Director of Tourism, says it spotlights small businesses and hidden gems islandwide.","date":"2025-11-13","source":"https://www.virginislandsnewsonline.com/en/news/vi-taps-mindtrip-to-help-visitors-discover-incomparable-escape-through-power-of-ai/"},{"kind":"deployment","industry":"Marketing & Creative","region":"Italy","role":"Marketing creative team","org":"Hyundai Italia","text":"Hyundai Italia unveiled its debut AI advertising campaign for the Tucson Dark Line, broadcasting nationwide since 9 November 2025. Software transformed over 500 real photographs plus 30 minutes of raw video into an AI-generated TV spot carrying seamless Golden Hour glow and sweeping camera movement.","date":"2025-11-11","source":"https://www.touchpoint.news/2025/11/11/hyundai-lascia-il-segno-nel-nuovo-spot-tv-realizzato-interamente-con-lai/"},{"kind":"deployment","industry":"Marketing & Creative","region":"Argentina","role":"Advertising professional","org":"Super","text":"18 tools now sit inside an AI hub for advertising agencies built by Super, an independent regional advertising agency, covering in-house workflows, client work and third-party licensing. Influscan pulls together influencer-metric dashboards automatically, Visual Check flags grammar and design mistakes, and a Scoring Tool forecasts project results, backed by extras for scheduling, contract oversight and generative-AI prompting tips. Super thereby joins the wave of AI-powered marketing tools reshaping the sector.","date":"2025-11-09","source":"https://mercado.com.ar/innovacion/super-presenta-un-hub-de-inteligencia-artificial-con-18-soluciones-para-el-sector-publicitario"},{"kind":"deployment","industry":"Marketing & Creative","region":"Brazil","role":"Marketing creative","org":"Impulso (Grupo RD Saúde)","text":"Impulso, Grupo RD Saúde's retail media unit in Brazil, cut campaign turnaround from three days to roughly five minutes with generative AI in retail media ad production at scale. The AI-generated ads roll out in stages: e-commerce creatives first, then email marketing and push notifications.","date":"2025-10-30","source":"https://crania.com.br/2025/10/30/com-ia-impulso-reduz-tempo-de-criacao-de-campanhas-de-retail-media/"},{"kind":"deployment","industry":"Marketing & Creative","region":"Norway","role":"Marketer","org":"Felleskjøpet Agri","text":"Felleskjøpet Agri's marketers debuted their first AI-generated advertising campaign, swapping generated animal imagery in marketing for genuine household pets. Agency Smeh and homemade AI software handled the entire build without outside help. Fresh internal rules now oblige clear labelling on any AI-generated element used.","date":"2025-10-28","source":"https://www.kampanje.com/premium/felleskjopet-satser-pa-kunstig-intelligens-i-reklame-vil-ikke-lure-noen/956064"},{"kind":"deployment","industry":"Marketing & Creative","region":"Hong Kong","role":"Marketing manager","org":"Hong Kong Tourism Board","text":"Hong Kong Tourism Board debuted its first AI-driven travel marketing push for the 2025 Hong Kong Wine & Dine Festival, built with dentsu Hong Kong and StackAdapt. It targets high-intent travellers via AI-generated insights, retargeting them on Agoda, Expedia Group, Skyscanner and Tripadvisor.","date":"2025-10-23","source":"https://www.marketing-interactive.com/hktb-promotes-wine-dine-festival-with-ai-powered-campaign"},{"kind":"deployment","industry":"Marketing & Creative","region":"Singapore","role":"Creative director","org":"Dentsu","text":"Dentsu APAC's new SaaS platform Zoyumi scores, produces and tracks creative output to deliver on-brand assets in under 30 minutes, with governance and brand-safety checks built in. Built in Singapore, the AI marketing campaign tool first ran for a global technology brand's rollout across several markets, targeting continuous, always-on execution over one-off bursts. It illustrates a broader shift toward automated ad creative generation with human oversight retained.","date":"2025-10-15","source":"https://www.dentsu.com/sg/en/our-news/creative-workflow-standard-with-zoyumi"},{"kind":"deployment","industry":"Marketing & Creative","region":"Estonia","role":"Tourism information officer","org":"Visit Estonia","text":"Estonia's official travel site runs an AI chatbot for Estonian tourism, built by Krabu Grupp, replying live on destinations, events and trips in five languages from any page of visitestonia.com. It serves as an AI travel assistant for millions of yearly travellers from over 100 nations.","date":"2025-10-14","source":"https://www.krabu.ee/en/news/ai-chatbot-now-helps-millions-of-travel-enthusiasts-discover-estonia/"},{"kind":"deployment","industry":"Marketing & Creative","region":"Dominican Republic","role":"Marketing specialist","org":"Banco Popular Dominicano","text":"Banco Popular Dominicano, with agency Pagés BBDO, has rolled out GIA, billed as the Dominican Republic's first AI-generated finance influencer for digital channels. Seven months of research, design and training on real sociodemographic data shaped the virtual influencer in banking, which posts educational financial content on Instagram as @gialosabe_.","date":"2025-10-13","source":"https://www.hd.com.do/2025/10/banco-popular-y-pages-bbdo-lanzan-gia-influencer-de-finanzas-generada-con-i-a/"},{"kind":"deployment","industry":"Marketing & Creative","region":"Switzerland","role":"Marketing professional","org":"SMG Swiss Marketplace Group","text":"SMG Swiss Marketplace Group ran AI-generated ad campaigns for ImmoScout24 and AutoScout24, mixing synthetic moving images with real footage. Agency Freundliche Grüsse produced the AI advertising using Midjourney, ElevenLabs and Veo 3, generating over 500 assets for targeted distribution.","date":"2025-10-10","source":"https://swissmarketplace.group/media-release/smg-ki-kampagnen-2025-en/"},{"kind":"deployment","industry":"Marketing & Creative","region":"Saint Lucia","role":"Tourism marketing professionals","org":"Saint Lucia Tourism Authority","text":"Saint Lucia Tourism Authority now runs AI tourism marketing to counter an 18% slide in UK arrivals after Virgin Atlantic and Tui axed their routes. Software sorts prospective travellers into segments such as wellness, heritage, adventure and honeymoon seekers, feeding tailored campaigns to each group. The push reflects an AI-driven visitor profiling effort aimed at rebuilding lost UK demand.","date":"2025-09","source":"https://travelweekly.co.uk/news/saint-lucia-harnesses-ai-tools-after-18-fall-in-uk-visitors"},{"kind":"deployment","industry":"Marketing & Creative","region":"Nigeria","role":"PR professional","org":"Chain Reactions Africa","text":"Chain Reactions Africa, a Nigerian PR and marketing communications agency, has hired Ara by Prophet as a full-time team member in an AI robot workforce move, billed as the continent's first intelligent robotic insight system. It merges machine learning with cultural foresight to function as a live data analyst, cultural interpreter and strategy consultant on client accounts. The hire positions an artificial intelligence system as a named staff member rather than a background tool, reflecting a wider push toward AI-powered workforce automation in African marketing.","date":"2025-09-02","source":"https://brandcrunch.com.ng/2025/09/02/chain-reactions-africa-launches-africas-first-intelligent-robot-appoints-ozekhome-as-evp-strategy-innovation/"},{"kind":"deployment","industry":"Marketing & Creative","region":"Mexico","role":"Marketing professional","org":"Mercado Libre and Samsung","text":"GUT São Paulo applied generative AI in advertising for Samsung and Mercado Libre's Smart Week spot, machine-rendering image, video and music instead of filming. Jungle animals handle Samsung devices in the ad across Mexico, Brazil and Chile, the pair's third straight AI-made campaign.","date":"2025-09-01","source":"https://news.samsung.com/mx/mercado-libre-y-samsung-celebran-la-smart-week-con-la-primera-campana-conjunta-creada-100-con-ia"},{"kind":"deployment","industry":"Marketing & Creative","region":"Norway","role":"Marketer","org":"Høie Retail","text":"For AI marketing budget planning, Høie Retail relies on Odins.ai, a Norwegian-developed platform that also gauges campaign performance. Staff say the short trial left them feeling \"naked without it\". Behind it sits AI-driven Marketing Mix Modeling, rarely seen beyond big technology companies.","date":"2025-08-29","source":"https://www.kampanje.com/markedsforing/dyne-og-puteprodusent-lar-ki-velge-mediemiksen-kan-bli-en-gamechanger/940115"},{"kind":"deployment","industry":"Marketing & Creative","region":"Germany","role":"Marketing creative professional","org":"DAVIES MEYER","text":"DAVIES MEYER produced EWE's AI-generated TV commercial for Connected TV entirely with generative software, combining Runway, Kling and Wondercraft so an animated cat could narrate the pitch for fibre-optic broadband. EWE, a German energy and telecoms firm, positions the ad as a repeatable model rather than a standalone project. A follow-up instalment built on the same AI-generated advertising campaign approach debuted on 14 July, confirming the method suits fast, recurring output.","date":"2025-08-28","source":"https://www.pressearticel.com/kater-ki-und-kampagnenkraft-wie-ewe-und-davies-meyer-ctv-spots-neu-denken/"},{"kind":"deployment","industry":"Marketing & Creative","region":"Turkey","role":"Advertising creative","org":"Uludağ İçecek","text":"Uludağ İçecek calls it Turkey's first AI-powered outdoor campaign: a generative AI figure dancing beside percussionist Burhan Öçal on billboards along Istanbul's Maslak-Levent corridor, promoting its Uludağ Şekersiz Limonata brand. The digital character moved to the drink's 9/8 rhythm jingle, blending live music with AI-generated advertising.","date":"2025-08-27","source":"https://www.marketingturkiye.com.tr/kampanyalar/burhan-ocal-ve-yapay-zeka-uludag-limonata-icin-ayni-sahneyi-paylasti/"},{"kind":"deployment","industry":"Marketing & Creative","region":"Italy","role":"Marketing creative team","org":"Carrefour","text":"Carrefour's 2025 back-to-school push is its first AI-generated advertising campaign spanning France, Italy, Belgium and Romania. Publicis Conseil and Prodigious ran the process end to end on generative AI, plus AI-made print visuals. This marks growing AI-driven campaign production adoption.","date":"2025-08-26","source":"https://www.engage.it/campagne/carrefour-lancia-la-campagna-internazionale-back-to-school-at-low-prices-interamente-realizzata-con-la.aspx"},{"kind":"deployment","industry":"Marketing & Creative","region":"Colombia","role":"Advertising and marketing professionals","org":"Seguros Bolívar","text":"Cinema audiences watching Jurassic World and F1 releases saw two adverts built with generative AI advertising for Seguros Bolívar's 'En Teoría' campaign. Rather than filming traditional scenes, the Colombian insurer generated virtual characters, backdrops and footage through Google Veo 3, an AI-generated advertising approach that trimmed over 100 million pesos from each spot's budget, by the company's own unverified count.","date":"2025-08-04","source":"https://www.mastekhw.com/noticias/seguros-bolivar-incorpora-inteligencia-artificial-en-sus-campanas/"},{"kind":"deployment","industry":"Marketing & Creative","region":"Israel","role":"Creative director","org":"Super-Pharm","text":"Super-Pharm, Israel's largest drugstore chain, unveiled an AI advertising production on 30 July, a commercial whose writing, imagery and soundtrack came entirely from machine tools, not human crews. Rona Lichten Ohaion named it the retailer's debut AI-generated television commercial.","date":"2025-07-29","source":"https://www.ice.co.il/advertising-marketing/news/article/1076895"},{"kind":"evidence-adoption","industry":"Marketing & Creative","region":"Belarus","org":"Sber Bank Belarus","text":"Sber Bank Belarus puts steady AI in marketing adoption at 79% across Belarusian firms, citing Minsk meetup figures. A mere 9% steer clear of artificial intelligence in marketing, blaming thin awareness over any missing use case. Others lean on content generation, digging up information, analytics, automating tasks and tailoring output.","date":"2025-07-24","source":"https://npr.by/issledovanie-okolo-80-belorusskih-kompanij-vnedrili-ii-v-marketinge/"},{"kind":"deployment","industry":"Marketing & Creative","region":"Mexico","role":"Marketing professional","org":"Despegar","text":"Despegar's AI marketing campaign \"De Vacas\" delivers six films built 100% with generative tools for image, video and music, made with independent shop Super. The set airs on Meta and YouTube in Mexico to drive hotel bookings, an early case of AI-generated advertising.","date":"2025-07-10","source":"https://www.merca20.com/asi-creo-despegar-su-campana-de-vacas-solo-con-inteligencia-artificial/"},{"kind":"deployment","industry":"Marketing & Creative","region":"Germany","role":"Marketing creative professional","org":"Taxfix","text":"Tax platform Taxfix made fully AI-generated video ads for its Everything but Taxes campaign with Google's Veo 3. Each piece of generative AI advertising took two days from concept to finish at a fraction of conventional costs. Taxfix claims this was the first commercial Veo 3 deployment in Germany's advertising sector, and among the earliest by brands worldwide.","date":"2025-07-09","source":"https://taxfix.de/en/pr-ai-videos/"},{"kind":"deployment","industry":"Marketing & Creative","region":"Sri Lanka","role":"Corporate communications professional","org":"People's Leasing & Finance PLC","text":"People's Leasing & Finance PLC now holds the title of Sri Lanka's first AI avatar for annual reports, courtesy of martech firm Enfection. Built on RAG and large language models, this corporate reporting AI fields questions on financial and sustainability metrics instead of static PDFs.","date":"2025-07-02","source":"https://www.ft.lk/marketing/Enfection-launches-Sri-Lanka-s-first-interactive-AI-avatar-for-Annual-Reports/54-778459"},{"kind":"deployment","industry":"Marketing & Creative","region":"Japan","role":"Marketing professional","org":"Kirin Holdings","text":"Kirin Holdings put ChatGPT Enterprise AI deployment into its strategy, R&D and marketing units, covering patent searches, market studies, product creation and planning. Custom agents built for individual workflows come next on the OpenAI system, while a separate generative AI tool rollout called 'BuddyAI' already reaches roughly 15,000 staff inside Japan.","date":"2025-07-01","source":"https://prtimes.jp/main/html/rd/p/000001276.000073077.html"},{"kind":"deployment","industry":"Marketing & Creative","region":"South Africa","role":"Marketing professional","org":"KFC South Africa","text":"Nearly 10,000 people tried KFC South Africa's AI chatbot in fast food within its first week live. KAIIA (Kentucky AI Integrated Assistant), built by Cape Town studio Methodlab on Google's Gemini, chats in 11 South African languages about menu items and local culture — an example of conversational AI in fast food. Grant Macpherson supplied the count.","date":"2025-06-30","source":"https://www.itweb.co.za/article/kfc-sa-in-ai-push/JN1gPvOAjgDMjL6m"},{"kind":"deployment","industry":"Marketing & Creative","region":"India","role":"Marketing professional","org":"Hindustan Unilever","text":"Small kirana retailers using Hindustan Unilever's Shikhar platform now build their own personalised promo clips through GenAI, and Samadhan gets stock to those shops by the next day, part of a wider push on AI in marketing retail and supply chain across the firm's India footprint. Sangam reallocates advertising budgets on the fly, working alongside separate tools churning out more than 6,000 branded assets each quarter. Skincare recommenders and virtual try-on features under Lakmé, Pond's and TRESemmé complete this AI-powered value chain deployment, having already drawn upwards of five million consumer trials.","date":"2025-06-23","source":"https://mitsloanindia.com/article/how-hul-is-tapping-ai-to-rewire-its-value-chain-and-drive-growth/"},{"kind":"deployment","industry":"Marketing & Creative","region":"Germany","role":"Marketing creative professional","org":"Jung von Matt Spree","text":"Jung von Matt Spree calls it Germany's first AI-produced TV commercial, made through generative AI advertising for Spreequell Kräuterbrause: a 30-second surreal piece titled Trink dir Berlin bergig built from AI visuals, AI voice-over and AI-composed music. The Berlin agency says this opened shots ordinary 3D work couldn't match within the same budget.","date":"2025-06-17","source":"https://www.heise.de/en/news/Berlin-agency-implements-commercial-entirely-with-AI-10450337.html"},{"kind":"deployment","industry":"Marketing & Creative","region":"United States","role":"Designer","org":"Coca-Cola Company","text":"Campaign output up to 10 times faster, brand consistency intact: that's the pitch behind Project Fizzion, an AI design intelligence system The Coca-Cola Company built with Adobe in 2025. Instead of fixed rulebooks, it studies designer habits inside Adobe Creative Cloud and converts guidelines into adaptive, self-learning assets. Pilots already run the AI-powered brand design tool across 200-plus global brands.","date":"2025-05-15","source":"https://www.coca-colacompany.com/media-center/the-coca-cola-company-introduces-fizzion"},{"kind":"deployment","industry":"Marketing & Creative","region":"Turkey","role":"Advertising creative","org":"Popeyes Turkey","text":"Havas Istanbul crafted an AI-generated advertisement quick-service restaurant chain Popeyes Turkey debuted, using generative AI for every frame and sound. Unveiled 9 May 2025, it pushes two sauce-coated chicken flavours in fast-food marketing.","date":"2025-05-09","source":"https://pazarlamaturkiye.com/popeyestan-sektorde-bir-ilk-yapay-zeka-ile-reklam-filmi/"},{"kind":"deployment","industry":"Marketing & Creative","region":"Bahrain","role":"Marketing professional","org":"Bahrain Duty Free","text":"An AI advertising campaign from Bahrain Duty Free marks its maiden fully robotic rollout, spanning airport signage, social feeds, radio and street hoardings. Bahraini slang meets English through AI-generated marketing, replacing agency writing. Bahrain Airport Company and Bahrain International Airport jointly built it.","date":"2025-04-24","source":"https://moodiedavittreport.com/bahrain-duty-free-reveals-ai-powered-multi-location-advertising-campaign/"},{"kind":"deployment","industry":"Marketing & Creative","region":"Hungary","role":"Marketing professional","org":"Allee Shopping Centre (Budapest)","text":"Budapest's Allee shopping centre fronted spring promotions with Alíz, a fully generative AI-generated marketing character shaped through human input. This virtual influencer campaign spread across the mall's screens, spotlighting goods, services and events. The rollout paired with a futurist exhibition in the atrium, spanning April to May 2025.","date":"2025-04-18","source":"https://napklub.hu/2025/04/18/ai-segitsegevel-hoztak-letre-alizt-az-allee-uj-kampanyarcat/"},{"kind":"deployment","industry":"Marketing & Creative","region":"France","role":"Marketing and creative teams","org":"L'Oréal Groupe","text":"L'Oréal Groupe cut AI marketing content creation time from weeks to days using Google's Imagen 3 and Gemini inside CREAITECH, its GenAI Beauty Content Lab. Prompts now yield brand-aligned visuals and eight-second Veo 2 clips across tens of thousands of products, applying generative AI content production in France.","date":"2025-04-17","source":"https://www.retaildive.com/news/loreal-google-generative-ai-tools-marketing-content-creation/745676/"},{"kind":"deployment","industry":"Marketing & Creative","region":"Pakistan","role":"Marketing manager","org":"HBL","text":"HBL, Pakistan's largest bank, became the first bank in the country to deploy generative AI fan engagement, launching FanTunes to mark the tenth edition of the Pakistan Super League (HBLPSL). The tool lets supporters create their own personalised tracks using AI-driven music composition, tying the bank's brand to the tournament through an interactive, fan-generated experience. The initiative positions HBL as a pioneer in applying generative AI within Pakistan's banking sector for consumer engagement rather than back-office use.","date":"2025-04-14","source":"https://www.hbl.com/news-and-media/hbl-uses-ai-to-connect-with-hblpsl-fans"},{"kind":"deployment","industry":"Marketing & Creative","region":"Pakistan","role":"Marketing manager","org":"EBM","text":"English Biscuit Manufacturers (EBM) debuted Piper Ki Duniya under its Peek Freans Young Pipers' Club banner, billed as Pakistan's first AI-curated children's entertainment offering. Five Ramazan instalments wove narrative with automated selection tools, producing AI-curated kids' content for young viewers.","date":"2025-04-08","source":"https://theazb.com/ebm-peek-freans-young-pipers-club-launched-pakistans-first-ai-curated-content-for-the-youth/"},{"kind":"deployment","industry":"Marketing & Creative","region":"Nigeria","role":"Marketing analyst","org":"mediaReachOMD","text":"MediaReachOMD's AI consumer intelligence platform, OMD Consumer Intelligence 2.0 (OCI 2.0), now covers 16 Nigerian markets, up from 7. Built-in generative AI handles analytical work, renders dynamic charts, and runs questionnaire simulation and rollout—pushing AI-driven consumer analytics past the tool's earlier reach.","date":"2025-03-27","source":"https://thesun.ng/firm-unveils-ai-powered-consumer-intelligence-platform/"},{"kind":"deployment","industry":"Marketing & Creative","region":"Austria","role":"Tourism marketing professionals","org":"Österreich Werbung","text":"A multilingual digital guide greets visitors for the Austrian National Tourist Office: its AI tourism avatar, shown at ITB Berlin, fields questions and pitches destinations across Austria. HeyGen and Mixed Reality AI drive it, standing in for staff on routine enquiries. Tourism boards can lease the same AI-driven travel assistant.","date":"2025-03","source":"https://b2b.austria.info/de-at/schwerpunkte/innovation/ai-avatar/"},{"kind":"deployment","industry":"Marketing & Creative","region":"Saudi Arabia","role":"Creative advertising professional","org":"Volvo","text":"Volvo's comeback push in Saudi Arabia leant on AI in automotive marketing, unveiling the Kingdom's first fully AI-generated brand film, 'Come Back Stronger'. LION and Electromin, Petromin's e-mobility arm, left vehicles out of frame, anchoring the piece around one person's story instead. Machine-made production squeezed a months-long schedule into weeks.","date":"2025-03-06","source":"https://www.carscoops.com/2025/03/first-ai-generated-video-ad-from-volvo-doesnt-show-a-single-car/"},{"kind":"deployment","industry":"Marketing & Creative","region":"Pakistan","role":"Marketing manager","org":"Zong 4G","text":"Zong 4G debuted Pakistan's first AI-generated television campaign, built for the ICC Champions Trophy. Machine-generated visuals and narrative replaced conventional production methods for the advert. The result signals wider adoption of AI-powered advertising content across Pakistan's telecom industry.","date":"2025-02-18","source":"https://biztimes.pk/zong-4g-unveils-pakistans-first-ai-generated-television-campaign-revolutionizing-ai-led-marketing-and-innovation/"},{"kind":"deployment","industry":"Marketing & Creative","region":"Switzerland","role":"Marketing creative","org":"Pfister","text":"Pfister, the Swiss furniture retailer, debuted 'Besser leben', a push built on AI morphing in advertising alongside creative agency Vasataschröder and production house Markenfilm Schweiz. Products reshape on screen through AI-driven visual shifts, tying sound sleep to a richer life. Digital feeds and social platforms now host the resulting clips.","date":"2025-02-14","source":"https://www.horizont.net/schweiz/nachrichten/storytelling-mit-ki-pfister-setzt-in-besser-leben-kampagne-auf-ai-morphing-assets-225870"},{"kind":"deployment","industry":"Marketing & Creative","region":"Pakistan","role":"Marketing manager","org":"Cadbury Pakistan","text":"Fans of pop star Abdul Hannan could remake his track 'Iraadey' into a Valentine's Day message under an AI-powered personalised song campaign from Mondelez Pakistan's Cadbury brand. A gift-box QR code unlocked the generator. The tie-up brought AI-driven audio personalisation to Pakistan's confectionery marketing.","date":"2025-02-13","source":"https://biztimes.pk/this-valentines-lets-cadbury-abdul-hannan-sing-your-love-story/"},{"kind":"deployment","industry":"Marketing & Creative","region":"Japan","role":"Advertising professional","org":"KDDI","text":"KDDI's beta trials of an AI ad creative generation system, built with Recursive and Supership, cut digital marketing workload by 50% in Japan. A KPI prediction model trained on past campaign results flags likely winning banners, shaped to fit KDDI's brand guidelines and the 'au VISUAL IDENTITY' framework, as AI-generated banner ads.","date":"2025-01-31","source":"https://recursiveai.co.jp/news/20250131"},{"kind":"deployment","industry":"Marketing & Creative","region":"South Africa","role":"Creative professional","org":"VML South Africa","text":"Half a year spent training on curated open-source pictures yielded Asili AI, VML South Africa's entry into the AI image generator for advertising space: rendering South African people and settings with genuine believability. Built atop Stable Diffusion's Flux model, the in-house system now equips the agency's clients and staff for commercial output, spanning digital ads to billboards. This route into AI image generation for advertising sidesteps stock photography that frequently distorts local context.","date":"2025-01-22","source":"https://themediaonline.co.za/2025/01/meet-asili-ai-vmls-south-african-image-generating-ai/"},{"kind":"deployment","industry":"Marketing & Creative","region":"Romania","role":"Marketing creative / advertising producer","org":"eMAG","text":"AI video advertisements now come from eMAG, Romania's biggest online retailer, made with Veo, Kling, Runway and ElevenLabs. Written descriptions of characters, camera moves and scenes drive these generative systems, leaving eMAG's marketers in charge of concepts and direction. A spring 2025 fashion push, online-only, was the first result of this AI video advertising shift, after static graphics saw the same change in 2024.","date":"2025-01","source":"https://www.paginademedia.ro/stiri-media/reclame-ai-emag-romania-inteligenta-artificiala-22372689"},{"kind":"evidence-adoption","industry":"Marketing & Creative","region":"United States","text":"US 'AI advertising' spending, ads around AI-powered results like Google's AI Overviews and chatbots, is forecast to more than double from US$32.03 billion in 2026 to US$68.25 billion in 2030 (about 2.1x). Over 80% goes beside AI content; in-chatbot ads stay under US$1 billion in 2026, reaching about US$5 billion by 2030.","date":"2025","source":"https://www.emarketer.com/content/us-ai-advertising-forecast-2026"},{"kind":"evidence-adoption","industry":"Marketing & Creative","region":"United States","text":"89% of B2B marketers use AI to write marketing copy and 95% say their organisation uses AI-powered applications, in CMI/MarketingProfs' 2026 research (fieldwork mid-2025, n=1,015), against 81% team gen-AI use a year before. The wording moved from 'teams use generative AI' to 'org uses AI apps'; the 89% copy figure is the nearest like-for-like.","date":"2024","source":"https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research"},{"kind":"evidence-adoption","industry":"Marketing & Creative","region":"Global","text":"Nearly 90% of marketers report using generative AI at work. A September 2024 survey polled over 1,000.","date":"2024","source":"https://www.ama.org/marketing-news/generative-ai-takes-off-with-marketers/"},{"kind":"deployment","industry":"Marketing & Creative","region":"Sweden","role":"Marketer","text":"Swedish fintech Klarna says an internal Copy Assistant writes about 80 per cent of its marketing copy, alongside generative-AI image tools such as Midjourney, DALL-E and Adobe Firefly. In May 2024 it reported image-production costs down around $6 million and the image cycle cut to seven days from six weeks, crediting AI with roughly $10 million in yearly marketing savings and 25 per cent less external agency spend. Later cutbacks to its AI customer-service agents left marketing untouched, and these figures were never retracted.","date":"2024","source":"https://www.klarna.com/international/press/ai-helps-klarna-cut-marketing-agency-spend-by-25-and-run-more-campaigns/"}]}