{"name":"Applied AI in Communications — the record","description":"Every announced initiative, deployment, published result and regulation of applied AI on the record for Communications, tagged by kind, industry, region and role, sourced and dated. A slice of the State of Applied AI record, maintained continuously by the Industrial Research Unit of the Straits Institute for Applied AI.","source":"https://www.straitsai.institute/state-of-applied-ai/communications","partOf":"https://www.straitsai.institute/state-of-applied-ai/evidence.json","attribution":"Industrial Research Unit, Straits Institute for Applied AI","updated":"2026-10-29","facet":{"kind":"industry","name":"Communications","slug":"communications"},"counts":{"entries":11,"deployments":6,"evidenceImpact":1,"evidenceAdoption":4,"regulation":0,"industries":1,"countries":4,"linked":11},"entries":[{"kind":"deployment","industry":"Communications","region":"Japan","role":"PR professional","org":"Billcom","text":"Billcom, a Tokyo-based PR agency, has rolled out 36 AI agents across every department as part of its shift to becoming an 'AI Native PR Company', marking a notable case of AI in public relations. The agents draw on 23 years of accumulated PR expertise and proprietary media, trend and analytics data built up since the firm's founding. Automated systems now handle routine execution tasks, freeing staff to concentrate on client relationships and strategic decisions, illustrating how AI-driven PR automation can reshape agency workflows.","date":"2026-07-02","source":"https://www.zaikei.co.jp/releases/3507680/"},{"kind":"deployment","industry":"Communications","region":"Japan","role":"PR professional","org":"Mercari","text":"Mercari's Corporate Communication Division in Japan says its CC Agent for AI in corporate communications shrank in-house coordination to two business days from one week. The AI communications agent bundles 20-plus skills for setting strategy, drafting material and tracking press coverage, with writing and quality rules as safeguards.","date":"2026-06-29","source":"https://careers.mercari.com/mercan/articles/61357/"},{"kind":"evidence-adoption","industry":"Communications","region":"Global","text":"PR's AI use is maturing while headcount adoption plateaus: 75% of PR professionals use at least one paid AI tool (from 57%), 51% have a formal AI-use policy (from 21% in 2024) and 43% get AI training at work (from 21%). Yet only 12% of AI users use AI agents.","date":"2026","source":"https://muckrack.com/resources/research/state-of-ai-in-pr"},{"kind":"evidence-impact","industry":"Communications","region":"Global","text":"Roughly 60% of PR, media and communications professionals name misinformation as their top AI concern, and about 60% admit using generative-AI tools without approval ('shadow AI'). It leaves a trust and governance gap in the teams that handle AI disclosure.","date":"2026","source":"https://www.lexisnexis.com/en-us/industries/public-relations-communication/ai-pr-comms-report.page"},{"kind":"deployment","industry":"Communications","region":"Sudan","role":"Humanitarian information officer","org":"CDAC Network","text":"Sudan's information war now has an algorithmic watchdog: CDAC Network and Valent trained an AI disinformation detection system exposing fake networks and coordinated online manipulation. Results reach humanitarian responders in Arabic and English, sharpening decisions amid Sudan's conflict via this AI-driven narrative manipulation monitoring effort.","date":"2025-08","source":"https://www.cdacnetwork.org/news/strengthening-sudan-information-environment-ai"},{"kind":"deployment","industry":"Communications","region":"Mexico","role":"Communications strategist","org":"Burson México","text":"Decipher, a new tool from Burson México, ranks as the region's first cognitive AI system for message credibility prediction. It scans structured and unstructured data to spot reputational threats and gauge how far a message might spread before release, pushing communicators from firefighting into predictive communications strategy.","date":"2025-07","source":"https://www.merca20.com/inteligencia-reputacional-el-as-bajo-la-manga-de-burson-mexico-para-transformar-marcas/"},{"kind":"deployment","industry":"Communications","region":"Mexico","role":"Marketing strategist","org":"dentsu México","text":"Playground, an AI advertising platform first built by Merkle LATAM in Colombia, has moved from pilot to daily use across dentsu México's agency network in Mexico. Staff there now rely on it to automate reporting and speed up campaign optimisation, drawing on eye tracking to assess creative work, modules for search optimisation, and a bespoke chatbot trained on 60,000 real consumer conversations. That scale of training data grounds the chatbot's responses in actual buyer language rather than scripted assumptions.","date":"2025-05","source":"https://emprefinanzas.com.mx/2025/05/20/tecnologia-con-proposito-playground-la-plataforma-de-ia-que-transforma-a-dentsu/"},{"kind":"evidence-adoption","industry":"Communications","region":"Global","text":"76% of PR professionals say they use generative AI, flat on a year earlier. Uptake has plateaued after years of fast growth.","date":"2025","source":"https://muckrack.com/resources/research/state-of-ai-in-pr"},{"kind":"deployment","industry":"Communications","region":"United Kingdom","role":"Communications officer","text":"The UK Government Communication Service's in-house generative-AI toolset, 'Assist', reaches over 4,500 communicators in more than 210 organisations, above 70 per cent of potential users. GCS reports about three hours saved per user weekly, some GBP 5.5 million in projected annual efficiencies and 98 per cent of surveyed users finding it useful (Net Promoter Score 62). The first cross-government generative-AI tool to go 'live', it won a 2025 National AI Award.","date":"2025","source":"https://www.communications.gov.uk/guidance/assist-the-ai-tool-built-for-government-communicators/"},{"kind":"evidence-adoption","industry":"Communications","region":"Global","text":"60% of communications professionals think AI will benefit PR. 28% expect a negative impact.","date":"","source":"https://prsay.prsa.org/2025/04/08/despite-disruptions-communicators-remain-optimistic-about-professions-future-usc-report-finds/"},{"kind":"evidence-adoption","industry":"Communications","region":"Global","text":"Social media content leads AI in PR (43%). PR AI then serves research and analytics, and press materials, at 36% each.","date":"","source":"https://prsay.prsa.org/2025/04/08/despite-disruptions-communicators-remain-optimistic-about-professions-future-usc-report-finds/"}]}